Oferta pracy

Account-Based Marketing Manager

RTB HouseAbout the company

  • Warszawa

    Warszawa, Masovian
  • Offer expired 19 days ago
  • Remote recruitment
  • Remote work
  • contract of mandate, B2B contract
  • full-time
  • manager / supervisor

Your responsibilities

  • Work creatively and collaboratively with Marketing, Sales, and Account Managers teams to develop strong ABM marketing strategies and tactics, that create and nurture our pipeline through the whole cycle.

  • Partner with the sales team to develop account-level marketing plans designed to build relationships with decision makers, secure meetings, generate pipeline, and accelerate the sales process.

  • Design creative, customized programs to drive demand in key territories and strategic accounts, using a multi-channel, integrated marketing approach with a variety of tactics including: email, direct mail, display, social, events (virtual and/or in-person), print, video, interactive reports just for a start!

  • Communicate regularly with sales to ensure alignment, collaboration, and follow up on campaigns’ progress.

  • Understand and translate detailed analysis of key performance indicators and business objectives into strategic initiatives and integrated campaigns.

  • Provide data and insights on target accounts and stakeholders within these accounts to sales.

  • Measure, analyze, and report on target account penetration on a regular basis, as well as the impact of ABM efforts on marketing pipeline attribution.

Our requirements

  • 6+ years of applicable marketing experience (ideally in an international tech company), including at least 3 years in ABM-related or B2B growth hacking positions

  • Experience in leading marketing projects internationally.

  • Successful track record in developing integrated marketing campaigns and executing programs to achieve sales goals.

  • Familiarity with CRM systems, marketing automation tools, and data tracking to assess campaign effectiveness.

  • Excellent communication and presentation skills with the ability to effectively influence and communicate cross-functionally with senior management.

  • Outstanding project management and coordination skills with the ability to track multiple, simultaneous projects and deliverables.

  • Fluency in English.

  • Ability to work and thrive in a fast-paced, cross-functional environment.

What we offer

  • A rewarding career in one of Europe’s fastest growing companies according to the Financial Times.

  • A team of senior marketing professionals who have been hand-picked to drive the business and the industry forward with great stories. A supportive, enthusiastic, and mature team of people who love delivering quality.

  • Becoming a part of a dedicated, international, fast-paced team of professionals that embraces collaboration and experimentation to deliver true client impact.

  • Space for self-development and tools necessary to implement your own ideas.

  • Competitive salary.

RTB House

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.

Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients across the EMEA, APAC, and Americas regions.

After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. As a result of their work, in 2020 the company introduced AI Full-Funnel Marketing Solutions and awareness Streaming Video Ads, lifting brand communication to the next level.

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If you love marketing, you'll know that ABM is everything. Intensive campaigns focused on single clients are an opportunity for experienced marketing professionals to bring their 360-degree knowledge to the game. We need people who have that rare mix of creativity (thinking big by default) and organization (coordinating teams of talented people who will bring that vision to life). The reward? Working on dedicated campaigns for some of the world's biggest companies.