B2C Marketing Specialist

Nestlé Polska S.A.

Nestlé Polska S.A.

Domaniewska 32

Mokotów

Warszawa

Your responsibilities

  • Liase with B2C Marketing Manager to set-up and execute B2C activations for own channels to drive traffic& deliver channel activation plan (in line with E2E process)

  • Lead WAAM meetings, deliver promo analysis & recommendation in cooperation with CRM & channel managers

  • Provide evaluation reports of consumer experience campaigns and marketing activities (channel related performance)

  • Together with CRM team analyze B2C activations and adjust the activation plan based on the performance and key learnings

  • Communicate the activation plan across the channels and finalize it based on the feedback from them

  • Monitor and report relevant trends within the CRM database and communicate them within the organization on regular basis

  • Cooperation with global shared services to improve and automate reporting processes

  • Analyze the competitors (both coffee and coffee machines) and adjust the activation plan based on the trends

  • Manage the portfolio of coffee, machines, accessories and services (new launches support, volume planning, product information verification)

  • Communicate to the channels about new launches and preparation of all necessary information (product cards creation in the system, scripts preparation for the selling channels, selling materials preparation)

  • Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights team

  • Execute consumer journey strategy, including brand positioning across own channels,improve the consumer retail experience

  • Ensure communication materials availability in Boutiques to support key product launches or/and big campaign launches (consistent with the ATL communication)

  • Leverage (internal and external) data, insights and recommendations

  • Analyze together with data & insight team BTQ base and consistently work on their loyalty building

  • Define activations driving traffic to Boutiques

  • Support new boutique opening (support plan creation, traffic drive, all the activation and communication materials preparation - together with the communication team)

Our requirements

  • 1-3 years of experience in Brand or/and Product Management

  • Worked for a premium brand with an FMCG mindset

  • Good analytics skills

  • Strong organizational or project management skills in an commercial environment

  • Accuracy and attention to details

  • Results-driven, high-energy, innovation minded

  • Advanced English

What we offer

  • Interesting and challenging work in an international coffee company – a branch of worldwide and well recognized FMCG concern,

  • Possibility to work in a dynamic team of professionals and leaders,

  • Possibility of development & career advancement,

  • Attractive benefit package and competitive salary with annual bonus,

  • Possibility of remote work and flexible working hours

  • Delicious coffee.

Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • life insurance

  • remote work opportunities

  • flexible working time

  • retirement pension plan

  • preferential loans

  • no dress code

  • parking space for employees

  • extra social benefits

  • holiday funds

  • employee referral program

  • one shorter working day

  • extra leave

Nestlé Polska S.A.

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

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