Oferta pracy

Brand Activation Manager

Michael PageO firmie

  • Poznań, wielkopolskie

  • Ważna jeszcze 19 dni
    do: 09 lip 2021
  • Umowa o pracę
  • Menedżer
Czas na zmiany?
Brand Activation Manager
Poznań JN -062021-2916426

To be the face of the luxury Brands in the Prestige and Luxury goods arena.
To identify opportunities to deliver the cross hairs strategy with in the Prestige On and Off Trade channels,
and 3rd space. Activate portfolio of brands in order to optimise brand building, sales, distribution,
visibility and velocity within agreed budgets and strategic guidelines.

Client Details

Prestigious client within FMCG industry specialising in the luxury brands in the Prestige and Luxury goods arena.

Description

Responsibilities
  • Engagement and 'Ambassadoring':
  • Embody brand values, beliefs and attitudes to become role model for third parties
  • Act as a trusted advisor to the customers by developing strong relationships with outlet management to advocate the portfolio (including upcoming NPDs), propose and agree business development opportunities etc.
  • Explain features and benefits of range, outline how the portfolio is being supported in the marketplace, outline a relevant strategy for the portfolio in the specific store type
  • Direct staff to relevant contacts to order product, order POS material, set up contracts etc.

Execution and Endorsement:
  • Develop, implement (where relevant), monitor and adjust individual account/outlet plans in order to achieve Brand/Channel strategies and objectives
  • Work with the team to deliver account specific promotion activity and activations, including sampling to drive endorsement
  • Where relevant ensure presence of the portfolio on outlet websites
  • As part of regular visit cycle, audit outlet compliance with contracts
  • Develop targets for relevant premium outlets across ranging on/off shelf, activations, bar/pouring, displays, PoS, menus etc. based on individual outlet potential, discussion with outlet management and in line with brand strategy/activity plans. Targets to be incorporated into managed outlet contracts

Education: Lead outlet level account/consumer education on the Premium portfolio e.g. staff education,
implementing consumer educational POSM etc.

Tracking: Evaluate effectiveness of all customer marketing activity against pre agreed objectives to drive
greater efficiencies and effectiveness

Prospecting: Identification of new outlets based on learnings shared and own research

Insights: Gather on the ground insights and feed back into central teams

Profile

Skills and Qualifications:
Essential:
  • Experience managing accounts and the Prestige Spirits or Wine/Champagne of Luxury goods arena, alternatively experience as F&B in a luxury hotel or as manager of a luxury shop.
  • Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels.
  • Excellent portfolio product knowledge and presentation/training skills with flair
  • A passion and interest for Luxury with strong connections in the industry
  • Comprehensive understanding and working knowledge of Prestige brand building with ability to bring creative even disruptive solutions and balance commercial delivery.
  • Experience in with working remotely and with virtual teams.
  • Strong Measurement & Evaluation experience with proven track record of leverage learning to deliver better execution.
  • Experience of working with or in a 3rd party distributor model.
  • BA or equivalent or 5 plus years work experience in similar role.
  • Conversational English is mandatory.

Job Offer

  • Car/car allowance
  • Commissions based on your performance
  • Medicover
  • Multisport
 

Jeśli czujesz, ze ta oferta jest dla Ciebie, kliknij w przycisk aplikuj i prześlij nam swoje CV lub profil LinkedIn.

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Kandydat w centrum uwagi  Doradztwo i pełne wsparcie  Najlepsze oferty pracy od sprawdzonych pracodawców

Kandydat w centrum uwagi

 

Doradztwo i pełne wsparcie

 

Najlepsze oferty pracy od sprawdzonych pracodawców

Brand Activation ManagerNumer ref.: JN -062021-2916426

To be the face of the luxury Brands in the Prestige and Luxury goods arena.
To identify opportunities to deliver the cross hairs strategy with in the Prestige On and Off Trade channels,
and 3rd space. Activate portfolio of brands in order to optimise brand building, sales, distribution,
visibility and velocity within agreed budgets and strategic guidelines.

Client Details

Prestigious client within FMCG industry specialising in the luxury brands in the Prestige and Luxury goods arena.

Description

Responsibilities
  • Engagement and 'Ambassadoring':
  • Embody brand values, beliefs and attitudes to become role model for third parties
  • Act as a trusted advisor to the customers by developing strong relationships with outlet management to advocate the portfolio (including upcoming NPDs), propose and agree business development opportunities etc.
  • Explain features and benefits of range, outline how the portfolio is being supported in the marketplace, outline a relevant strategy for the portfolio in the specific store type
  • Direct staff to relevant contacts to order product, order POS material, set up contracts etc.

Execution and Endorsement:
  • Develop, implement (where relevant), monitor and adjust individual account/outlet plans in order to achieve Brand/Channel strategies and objectives
  • Work with the team to deliver account specific promotion activity and activations, including sampling to drive endorsement
  • Where relevant ensure presence of the portfolio on outlet websites
  • As part of regular visit cycle, audit outlet compliance with contracts
  • Develop targets for relevant premium outlets across ranging on/off shelf, activations, bar/pouring, displays, PoS, menus etc. based on individual outlet potential, discussion with outlet management and in line with brand strategy/activity plans. Targets to be incorporated into managed outlet contracts

Education: Lead outlet level account/consumer education on the Premium portfolio e.g. staff education,
implementing consumer educational POSM etc.

Tracking: Evaluate effectiveness of all customer marketing activity against pre agreed objectives to drive
greater efficiencies and effectiveness

Prospecting: Identification of new outlets based on learnings shared and own research

Insights: Gather on the ground insights and feed back into central teams

Profile

Skills and Qualifications:
Essential:
  • Experience managing accounts and the Prestige Spirits or Wine/Champagne of Luxury goods arena, alternatively experience as F&B in a luxury hotel or as manager of a luxury shop.
  • Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels.
  • Excellent portfolio product knowledge and presentation/training skills with flair
  • A passion and interest for Luxury with strong connections in the industry
  • Comprehensive understanding and working knowledge of Prestige brand building with ability to bring creative even disruptive solutions and balance commercial delivery.
  • Experience in with working remotely and with virtual teams.
  • Strong Measurement & Evaluation experience with proven track record of leverage learning to deliver better execution.
  • Experience of working with or in a 3rd party distributor model.
  • BA or equivalent or 5 plus years work experience in similar role.
  • Conversational English is mandatory.

Job Offer

  • Car/car allowance
  • Commissions based on your performance
  • Medicover
  • Multisport
 

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