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Brand Manager Jack Daniel’s Tennessee Whiskey
Brown-Forman Polska Sp. z o.o.About the company
- WarszawaWarszawa, Masovian
- offer expired 2 years ago
- contract of employment
- full-time
- team manager
Your responsibilities
- Brand Building & Activation:
- Development and implementation of yearly brand plans & short-term tactical initiatives, supervision over execution including preparation of all tools that are necessary to implement these activities.
- Based on strategic objectives from the brand plan, develop, execute & measure (responsible) activation & communication plans for specific areas e.g. Digital, PR & On-Trade. Keep the track of the marketing spending for the led activities.
- Media & Communication:
- Develop yearly communication plan and work together with the Global Team(s) and local IMC on brand communication
- Consumer & Trends:
- Thorough understanding of modern consumer insights and trends. Active monitoring of the changes, recommending and leading preparation of all necessary consumer research
- Analyze the market situation, conditions and trends and present results of the analysis to MM with clear recommendation of next steps (AC Nielsen, BF Tracker, other sources).
- Agency Management:
- Lead management and performance management of advertising, promotions, and public relations agencies.
- Other Functions & Responsibilities:
- Monitor and report on a monthly basis key competitive activities in the whiskey category in digital, on trade and off trade.
- Perform regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers.
- Regular KPI reporting of the respective parts of business, as well as short &long term plans’ execution.
- Management of relevant business actions with other functions of the organization and regional/global marketing
- Input to development of long term strategy for the local market by providing robust analysis with actionable recommendations to MM.
- Prepare dedicated parts of an S&I sessions and provide necessary tools, data analysis or other help needed by MM.
- Together with Sales and Finance, develop and deploy competitive and financially healthy promo/pricing, product, gifting strategy and track its execution in the marketplace.
- Lead additional assigned projects or tasks as stretch assignments towards further personal development. Stretch assignments upon agreement with the manager.
- Manage and control A&P budget usage, with adherence to business unit spending authorization policy. No over/under-spend by the end of FY. Approach spending decisions with a critical KPI-based mindset.
- Participate in A&P review meetings and provide required information about JD brand spends commitments and plans.
- Drive the delivery of expected Brand Profit in terms of monitoring P&L, budgets and brand spends. When needed, proactively suggest or look for solutions in cooperation with other departments.
- Ensure Responsibility Messaging (R&R) on all communication materials.
Our requirements
- Bachelor degree or Master’s Degree in Business/Marketing
- 5+ years of experience in marketing or advertising
- Understanding of Effective Brand Building Models and of Consumer Trends
- Complex brand building and brand activation skills
- Fluent in Polish and English
- MS Office applications / IT literate
Nothing Better In The Market:
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
In Brown-Forman Poland we offer a competitive benefits package including, but not limited to, flexible-working options, product samples, private medical care, participation in private pension plan and life insurance, along with global career opportunities.
Brown-Forman Polska Sp. z o.o.
Brown-Forman Polska is part of international company Brown – Forman Corporation. We are leaders in the imported premium alcohol market in Poland. We offer such brands as:
FINLANDIA VODKA, JACK DANIEL’S, WOODFORD RESERVE.
We are committed to maintaining and expanding our leadership in the Whisky and Premium Vodka categories in Poland, through a solid commercial strategy, diverse and inclusive culture that inspires and develops people, celebrating teamwork and rewarding agility.
Meaningful Work From Day One
Whiskey is the most dynamically growing category within the spirits industry in Poland. It has enjoyed a double-digit growth in the past years creating a strong influx of new users to the category and is expected to continue its growth in the next decade.
Jack Daniel’s Tennessee Whiskey is an iconic brand with #1 brand equity among spirit brands and image appealing to all LDA+ age groups (brand awareness 94%, P12M usage 54%). It has leading (or co-leading) scores on key brand attributes (incl. uniqueness, extraordinary brand, brand that I am proud to drink). Jack is perceived by consumers as the world class badge brand that represents all the virtues associated with the whisky category.
Globally Jack Daniel’s has strong and clear positioning which combined with new globally campaign MAKE IT COUNT create a solid framework for the development of locally relevant campaigns in line with our approach “globally-led locally-infused”. Today, we plan to strengthen the iconic status of Jack in Poland by stepping into the consumer landscape and building bold and outstanding presence across key touchpoints. in line with the brand’s vision of being the icon of living boldly we will continue to build the meaning and difference of Jack Daniel’s Tennessee Whiskey and as such are looking for a strong & courageous player to join JD Marketing team.
The overall responsibility of JDTW BRAND MANAGER (BM) is to support the development of the brand strategies and lead its implementation across all relevant touchpoints and platforms. Other responsibilities include annual plans creation and management of its flawless execution as well as providing operational and tactical help to the MM. BM needs to be a strong team player and a partner to numerous stakeholders incl. external agencies, sales, trade marketing, IMC, BBI, finance and global structures.
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Aktualne oferty pracodawcyBrand Manager Jack Daniel’s Tennessee Whiskey, Warszawa