Oferta pracy

Brand Manager


  • Warszawa

    Warszawa, Masovian
  • offer expired 21 days ago
  • contract of employment
  • full-time
  • expert
  • hybrid work

Your responsibilities

Support Category Manager in developing the overall Marketing strategy & brand plans:

* recommendation and implementation of suitable marketing mix strategies in cooperation with internal and external partners

* approval gaining for above mentioned from respective management (local, cluster, global)

Support Category Manager in managing ATL communication:

* new commercials preparations (new copies production or local adaptations) in cooperation with creative agencies following ADP process

* media campaign preparations with close cooperation with media agency: media briefing, media planning and execution

* conduct regular efficiency analysis and derive areas of improvements

* develop digital activation plans and assets for campaigning

Managing BTL communication:

* BTL campaigns preparation and implementation in close cooperation with Procurement, Sales and Trade Dept., Regulatory Dept., Medical Dept.

* Promo packs and packaging development in cooperation with design agencies in line with global guidelines

* Management of sampling activity

Managing HCP communication:

* communication & key marketing mix strategies development to gain HCP recommendation in cooperation with Sales and Medical Dept.

* cooperation with KOL's programs

Managing Marketing Research projects:

* consumer, advertising, and market research management (planning and execution in cooperation with Business Development incl. post analysis, final recommendation, and next steps)

* continuous data analysis: market, brands and competition monitoring based on regular monthly and weekly reporting, desk research etc.

Brand ownership and presentation to internal and external customers:

* preparation of business documentation (recommendations, presentations, reports, summaries etc.)

Participation in Category and regional strategy development:

* NPDs initiatives generation

* Running assigned NPDs projects in cooperation with HQ/Cluster CEEC/BD/External Partners

* Community project participation

Our requirements

  • Education: University degree

  • English fluent

  • IT knowledge advanced in following areas: Word, Excel, Power Point, Lotus Notes

  • Job experience: min. 3 years of proven success years in marketing in the pharmaceutical industry (OTC brands)

  • Accountable for actions and results

  • Comply with laws and regulations

  • Be open-minded, focus on activities that create value

  • Communication skills

  • Analytical mind


At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer offers the possibility of working in a hybrid model. We know how important work-life balance is, so our employees can work from home, from the office or combine both work environments. The possibilities of using the hybrid model are each time discussed with the manager.

We will contact only chosen Candidates, whose application fits best to published position.

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