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Cardiology Network Marketing Lead

Roche Diagnostics

Roche Diagnostics

Bobrowiecka 8



Your responsibilities

  • Co-create the commercial strategy and OKRs in a cross-functional team, in line with the vision, mission and strategy of RDP.

  • Co-lead the defining, designing, implementing and executing of the tactics of the network.

  • Populate the network with the needed persons.

  • Create and sustain a stimulating environment where sales and profit growth in line with corporate objectives.

  • Gather and analyze data and/ or business metrics to make critical decisions; shares insights with partners and recommend innovative solutions

  • Utilize data sources to review key metrics such as market trends, customer segmentation and needs to sense and address organizational needs proactively.

  • Maintain and increase market and market share by generating (new) business and this contributing to the financial objectives of RDP.

  • Co-responsible for the P&L of the network and focus on exceeding strategic, financial and operational goals and targets.

  • Represent Roche in external forums, helps to position Roche as a key player in diagnostics.

  • Cooperate and visit Key Customers and Opinion leaders.

  • Pilot solutions and manage implementation of successful innovations.

  • Evaluate all actions, conferences, campaigns etc. on outcome/business impact

  • Participate in international projects

Our requirements

  • Capabilities:

  • Use Visionary, Architect, Catalyst and Coach principles

  • Strong entrepreneurial mindset with outstanding partnering capabilities ( coaching, consulting, ability to deeply listen, question and understand )

  • Growth mindset, able to learn and unlearn quickly, take risk and experiment and contribute to the learning cycle by sharing knowledge with other inside and outside the Roche

  • Display in integrity in being open, honest, ethical and genuine.

  • Boldly act on key decision and opportunities and boldly stop any activities that is not adding value

  • Ability to say “NO” to stakeholders when the value is not predictable/foreseen

  • Highly innovative, creative and self-directed

  • Agile mindset: customer centricity, embracing change, failing fast and learning quickly, collaborative attitude, openness to feedback, resilient

  • Demonstrates problem solving skills to deal with volatile, rapid changing market conditions

  • Strong interpersonal skills with ability to communicate and cooperate effectively with diverse audiences and influence cross - functionally.

  • Results-oriented

  • Able to set priorities

  • Commercial mindset (short term and long term)

  • Ability to turn the company strategy into executable plans and actions

  • Familiar with and use digital channels (f.e. Acadia, ShowPad, Rexis)

  • Good communication skills in speech and writing

  • Team player

  • Expertise:

  • Education: Relevant University Degree

  • Marketing knowledge in the area of interest is a required

  • Proven experience and knowledge of the diagnostics/healthcare market

  • 5 years of experience in strategic or commercial environment

  • Experience in the Diagnostics/healthcare market and commercial awareness.

  • Knowledge of Polish and MC Healthcare market, competitors’ products, tactics and business philosophies is a plus

  • A curious mind, willing to engage in various topics, and a fast learner

  • Proficient level English, Polish is a plus


  • The purpose of the Cardiology Network Marketing Lead is to proactively co-create and co-shape the diagnostics landscape with our customers. To improve relevant patient pathways through continuous innovation.

  • To establish and execute commercial strategies and programs in the cross-functional network to achieve commercialisation, profitability and business growth.

  • This all with a strong ambition to become more effective in our business, deliver comprehensive solutions, medical value and excel in a valuable customer experience.

Roche Diagnostics

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

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