Chief Marketing Officer - E-commerce

My client is a dynamic and ambitious e-commerce company, a current leader in Poland in its segment, planning to expand abroad.

This role is an exciting opportunity for a candidate with a passion for marketing, solid performance marketing background and strong CRM skills.

Our new CMO will be expected to work at least 3 days a week in Gliwice.

Responsibilities:

• Creating, leading and managing data driven marketing strategies including: performance and growth, email automation, CRM and content from concept to execution
• Ensuring content is compelling for digital channels and fits local consumer needs to deliver measurable improvements within SEO, paid media, conversion optimization, tagging and analytics
• Leading and developing a marketing team
• Designing, building and maintaining social media presence
• Effective management of advertising budgets
• Creating strategy and implementation of actions for performance campaigns
• Defining, implementing and executing CRM strategy including processes, toolset and responsibilities
• Measuring and reporting performance of all digital marketing campaigns
• Defining targets and visuals for future ATL campaigns
• Development of digital marketing tools
• Recommending innovative solutions aimed at strengthening the brand image and increasing online sales

Requirements:

• At least 5 years of relevant professional e-commerce experience as Head of Marketing, Digital Marketing Manager, Director of Marketing or a similar role
• Ability to create the vision and translate into strong executional plans
• Proven track record in performance marketing at scale
• Solid knowledge of marketing automation solutions and analytics tools, good understanding of SEO
• Commercial focus and ability to put numbers into a business perspective
• Strong analytical and technical skills
• Ability to build and manage a high performance team
• Self-starter mindset
• Hands-on attitude
• Open communication, quickly reacting to changing requirements
• Ability to make quick decisions
• Interest in healthy lifestyle and outdoor sports will be an advantage
• Fluency in English

We offer:

• Attractive salary and annual bonus
• Unique opportunity to receive company stock
• Opportunity to make an impact

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