Oferta pracy

CO Senior Analyst - Marketing Automation Campaign

3M Service Center EMEA Sp. z o.o.About the company

  • Wrocław

    Wrocław, Lower Silesia
  • Offer expired 22 days ago
  • Remote recruitment
  • contract of employment
  • full-time
  • senior specialist (Senior)

Your responsibilities

  • Goal of the position: the goal of this role is to build, test, activate and set up reporting for automated campaigns within the Marketing Automation platform (Eloqua). Person on this position is responsible for single country campaigns and West Europe wide campaigns

  • Implement content and assets within Eloqua to support emails and landing pages

  • Build both one-off sends and simple automated campaigns

  • Set up and distribute post-campaign reporting using Eloqua Insight

  • Optimise performance through A/B testing and segmentation using lists

  • Create and manage basic forms hosted in Eloqua landing pages

  • Set up simple tracking mechanisms for external media

  • Complete full testing of all assets and campaigns according to WE processes

  • Pro-actively raise any platform issues or requirements to the aligned MA Specialist

  • Stay current on 3M Eloqua functionality and releases as communicated by the WE MA Specialist

  • Strictly adhere to all 3M procedures in relation to the governance of data, design and brand guidelines, quality assurance and general system usage

  • Responsible for monitoring work queues for new Marketing Automation Campaigns requests

  • Train/consult internal customer in order to obtain proper inputs and deliver outputs accordingly

  • Maintain business group workflow, includes follow-up with the business on missing fields, incorrect data and delays

  • Provide reports to assigned business team to enable end-to-end process visibility

  • Identify opportunities to improve data quality & reduce cycle time

  • Continuous improvement of processes and Lean Six Sigma project coordination.

Our requirements

  • Bachelor's degree or higher from an accredited university in Business or Marketing and 2-3 years of equivalent work experience in Digital Marketing including: digital advertising, web and mobile sites, SEO, digital media, e-commerce and a general understanding of web technologies.

  • 1-2 years of equivalent work experience in Oracle Eloqua or an alternative e-mail marketing tool

  • Working knowledge of JavaScript, HTML, CSS, Adobe Dreamweaver and Photoshop, Excel and Salesforce

  • Demonstrated ability to manage concurrent projects

  • High degree of accuracy and ability to work at a detailed level on a daily basis

  • Highly organized, with good time management skills

  • Ability to work both independently and as a team member as necessary

  • Strong verbal, analytical and written communication skills in English

  • Proficiency with Microsoft Office Suite

  • Eloqua Certification or Eloqua training

  • Experience of working and influencing in a multi-national organization

  • Salesforce.com certification is a major plus

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • life insurance

  • flexible working time

  • retirement pension plan

  • employee referral program

3M Service Center EMEA Sp. z o.o.

Nauka i opracowane w 3M nowoczesne technologie znajdują zastosowanie na całym świecie, poprawiając jakość życia. Osiągamy roczną sprzedaż na poziomie 33 miliardów dolarów, a ponad 93 000 naszych pracowników współpracuje z klientami na całym świecie. 3M od lat angażuje się w innowacje. Budując przestrzeń do poszukiwania nowych rozwiązań, zachęcamy i wspieramy naszych pracowników do podejmowania ryzyka w wypracowywaniu kreatywnych rozwiązań. Czerpiemy z różnorodności, co owocuje innowacyjnością. U nas możesz wykorzystać swój talent, tworząc rozwiązania, które mają znaczenie.

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