Oferta pracy

Country Brand Lead Vydura

Pfizer

  • Warszawa

    Warszawa, Masovian
  • offer expired over a month ago
  • contract of employment
  • full-time
  • entry level & blue collar

Your responsibilities

  • Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s)

  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

  • Forecast brand performance and track progress towards target

  • Allocate and execute in country brand budget

  • Cross-functional brand leadership - Account mgmt, medical, legal, regulatory, etc

  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

  • Promotion of the drug among external experts, managing relationships with KOLs and key clinics.

  • Brand Plan: review of brand strategies by regulatory / legal

  • KOL management - promotional approach

  • Campaign Development: Select best fitting modules for country needs

  • Promo Meetings: Manage compliance review of materials

  • Shared Accountability

  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL)

  • Long-range forecasting (with CM/BU Lead and RTAL)

  • Develop promotional meetings strategy

  • Validate brand-specific messages, design training (w/medical, regulatory)

  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Our requirements

  • Experience in the promotion of rx drugs with specialists (min. 3 years). Proven sales record.

  • Experience in contacts with KOLs

  • Experience in running marketing projects is welcomed. Potential and desire for marketing development.

  • Experience in launching the drug on the market is welcomed

  • Demonstrates business acumen

  • Acts decisively

  • Seizes accountability

  • Creativity

  • Problem solving

  • Flexibility

  • Leads change

  • Self-awareness

  • Commits to "One Pfizer"

  • Marketing , Customer and Competitor Insight

  • Marketing Execution

  • Strategic and Operational Business/Marketing Planning

  • Data analysis, interpretation and communications

  • Performance and Program Metrics

  • Exceptional interpersonal skills

  • Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

  • Exceptional prioritization -among/across brands, resource-constrained context;

  • Vendor management

  • Fluency in English

ORGANIZATIONAL RELATIONSHIPS

  • Country Managers /Business Unit Leads

  • Legal

  • Lead Country Portfolio Leads

  • Market Access Lead

  • Medical Affairs Lead

  • Regulatory Lead

  • Customer Marketing roles

  • RTAL

  • eMCM marketing

  • GCO Marketing services Business Analytics & Insights (BAI)

Pfizer

POSITION SUMMARY Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country. Cooperation with KOLs and key clinics (up to 50% of worktime).

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