Country Marketing Manager (Poland)

GetResponse

12 00014 000 gross / mth.
  • Opole

    Opole
  • offer expired 2 months ago
  • contract of employment
  • full-time
  • team manager
  • home office work
  • remote recruitment

Your responsibilities

  • Driving strategic direction and marketing plans in alignment with the business objectives of the country

  • Lead generation for the Polish market

  • Boosting local brand awareness through dedicated campaigns and direct involvement into PR activities

  • Supporting marketing in generating relevant content

  • Generating and nurturing MQLs, scoring SQLs

  • Managing cross-functional projects

  • Promoting Marketing & Sales alignment at local level

  • Cooperation with marketing teams

  • Organizing trade fairs and online events

  • Speaking at events and being involved in other local PR activites

  • Organizing and hosting webinars

  • Brand advocacy and local networking including active participation in marketing-related social media groups and forums

  • Local thought leadership

  • Liaising with external partners

  • Creating and growing local marketing partnerships

  • Collaborating with the Polish team (SMB peers)

Our requirements

  • Have 5+ years of relevant B2B field marketing experience leading a regional demand generation strategy across multiple customer segments and products

  • Take ownership and drive inbound strategy and implementation to drive growth in website traffic, lead acquisition and revenue for the Polish market

  • Have proven track record of defining and executing demand marketing strategies that deliver against funnel metrics and KPIs (MQLs, SQLs)

  • Have deep understanding of lead management and sales funnel management

  • Digital and tech-savvy with a solid understanding of modern digital marketing solutions and technologies (PPC, SEO, HTML, CSS, marketing CRM systems, Google Analytics, marketing automation, SEM, account-based marketing, performance marketing, and email marketing tactics and technology)

  • Have experience of working closely with Sales teams, including joint planning and execution

  • Are data-driven: passionate about delighting and growing our user base through data. You have been using Amplitude/Mixpanel, Hubspot CRM or a similar tool to funnel metrics

  • and product adoption

  • Speak fluent English (any other language would be a bonus)

Optional

  • Have already run educational webinars or podcasts and been a speaker at conferences on tech products

  • Have already worked with Sales in the SaaS environment

What we offer

  • remote work

  • daily allowance of 20 PLN (or equivalent) for each workday spent entirely remotely, anywhere but the GetResponse Office

  • home office set up - a one-time bonus for a maximum of 1000 PLN (or equivalent)to help set up your home office space

  • private medical care for employees and their family members

  • employee referral program - up to 10 000 PLN for recommending a friend

  • corporate life insurance

  • employee pension program (PPE)

  • ESOP (Employee Stock Option Plan) with a 4-year vesting period and unconditional buyback program

  • flexible working hours and no meeting days– we want to help you to adjust your schedule to your activities

  • wellbeing and mental health culture - mental health helpline, sport card, yoga classes etc.

  • modern equipment - most of our teams work on MacBooks

  • language classes

  • internal initiatives like webinars, knowledge sharing sessions, and more!

Benefits

  • sharing the costs of sports activities

  • private medical care

  • life insurance

  • remote work opportunities

  • integration events

  • retirement pension plan

  • corporate library

  • no dress code

  • extra social benefits

  • employee referral program

  • charity initiatives

Description

GetResponse is a leading marketing automation platform. Our mission is to help companies create their online marketing strategy with one tool. Simple as that.

We are looking for a Country Marketing Manager that will be responsible for lead generation in the Polish market for GetResponse MAX (our solution for mid & large organizations).

GetResponse

We’re GetResponse, a Polish company with more than 300 people on board and 350,000+ customers all over the world.

We've been here since 1998. We’re global, remote and multicultural, yet we share the same values.

Our flagship product, the GetResponse platform, provides our customers with advanced online marketing solutions like marketing automation, responsive email design, landing page creator, webinars and useful analytical tools.

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