Shell Business Operations

CRM and Lead Generation Manager

Shell Business OperationsO firmie

Shell Business Operations

Czerwone Maki 85

Kraków

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell Business Operations (SBO) Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, an SBO-Krakow job will offer the chance to build a lasting and meaningful career. As one of seven Business Operations centres, located worldwide, a job in Krakow will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and internal stakeholders as well as advanced financial operations.

Shell is an Equal Employment Opportunity Employer of Minorities, Females, LGBT Equality and Individuals with Disabilities.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: Newly-built modern office with its own canteen, relax rooms, bike & car parking space
  • Yearly bonuses and lots of non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sport sections, and many more)
  • Complex medical care and individual life insurance
  • Additional funds for trainings and certifications
  • EuroShell Card
  • Bonus for referring your friend to work

People with disabilities are welcome to apply as we provide reasonable accommodations and assistive technologies for people with diverse disabilities.

CRM and Lead Generation Manager
Miejsce pracy: Kraków
Job ID: 126888BR

Job Description

About Global Commercial - Lubricants:

Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula and Shell Tellus. We distribute, market and sell lubricants in over 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include Shell LubeMatch, the market leading product on-line recommendation tool, and Shell LubeAnalyst. 
This position supports the European Cluster organisation and reports to the Digital and ecommerce manager Europe.

Job Purpose: 

The CRM and Lead Generation manager- Europe position is responsible for developing and driving the digital lifecycle customer management for lubricants. In this newly formed role, the successful applicant will be working closely with Global and Europe Marketing, sales, and Digital teams and a range of cross-functional teams to drive end-to-end campaigns execution and design new digital initiatives. 
The person will be accountable for piloting, testing and optimizing these programmes to achieve and maintain significant financial returns, as well as supporting Shell brand building activities. 

Key Accountabilities:
  • Own email content strategy and development
  • Oversee marketing campaigns launch and reporting
  • Support the development of Customer Journey framework to acquire, nurture and retain customers 
  • Develop, improve and execute business processes that ensure end-to-end marketing and sales alignment and campaign execution
  • Implement global and local campaign calendar
  • Work with agencies/internal Contractors as needed
  • Manage digital marketing resources to ensure campaigns deliver

Requirements

  • Marketing, strategy and channel management experience
  • Marketing Automation (Pardot or equivalent system) and Salesforce knowledge is a must - hands-on experience is highly desirable
  • B2B Marketing experience/ Digital marketing focused
  • Experience in influencing without having direct authority across a wide range of stakeholders and cultural backgrounds
  • Ability to work virtually
 
Find out more
 
People with disabilities are welcome
 
 

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: Newly-built modern office with its own canteen, relax rooms, bike & car parking space
  • Yearly bonuses and lots of non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sport sections, and many more)
  • Complex medical care and individual life insurance
  • Additional funds for trainings and certifications
  • EuroShell Card
  • Bonus for referring your friend to work

People with disabilities are welcome to apply as we provide reasonable accommodations and assistive technologies for people with diverse disabilities.

CRM and Lead Generation ManagerNumer ref.: Job ID: 126888BR

Job Description

About Global Commercial - Lubricants:

Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula and Shell Tellus. We distribute, market and sell lubricants in over 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include Shell LubeMatch, the market leading product on-line recommendation tool, and Shell LubeAnalyst. 
This position supports the European Cluster organisation and reports to the Digital and ecommerce manager Europe.

Job Purpose: 

The CRM and Lead Generation manager- Europe position is responsible for developing and driving the digital lifecycle customer management for lubricants. In this newly formed role, the successful applicant will be working closely with Global and Europe Marketing, sales, and Digital teams and a range of cross-functional teams to drive end-to-end campaigns execution and design new digital initiatives. 
The person will be accountable for piloting, testing and optimizing these programmes to achieve and maintain significant financial returns, as well as supporting Shell brand building activities. 

Key Accountabilities:
  • Own email content strategy and development
  • Oversee marketing campaigns launch and reporting
  • Support the development of Customer Journey framework to acquire, nurture and retain customers 
  • Develop, improve and execute business processes that ensure end-to-end marketing and sales alignment and campaign execution
  • Implement global and local campaign calendar
  • Work with agencies/internal Contractors as needed
  • Manage digital marketing resources to ensure campaigns deliver

Requirements

  • Marketing, strategy and channel management experience
  • Marketing Automation (Pardot or equivalent system) and Salesforce knowledge is a must - hands-on experience is highly desirable
  • B2B Marketing experience/ Digital marketing focused
  • Experience in influencing without having direct authority across a wide range of stakeholders and cultural backgrounds
  • Ability to work virtually
 

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