CRM and Performance Marketing Manager

Your responsibilities

• You will be responsible for ecommerce high quality traffic acquisition (SEA, SEO & CRM) that results in conversion and long term customer value.

• Work with the CRM and media agencies, ecommerce commercial lead manager and the wider brand & digital marketing teams to implement commercially viable and customer centric activity.

• Responsible for growing the consumer profile database and GDPR compliance across the business.

• Responsible to build our CRM strategy, planning, developing, and implementing direct to consumer campaigns and programs to drive user engagement and improve conversion and repeat rates

• Lead CRM analytics and reporting on customer, channel (email & mobile marketing – push notifications) and program performance on a weekly, monthly and ad-hoc basis.

• Take ownership of the end to end CRM lifecycle covering both marketing and transactional emails

• To ensure the analysis, enrichment and quality of data from all available touch points, in order to use them correctly for business activities; and guarantee the consistency of data in the CRM.

Our requirements

What we offer

The team you will be a part of

The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.

This role in summary

The role will report to the Sr. Manager of direct to consumer e-commerce. You'll make sure every consumer interaction with our brands is an amazing experience. You'll ensure we put customers' experience first, test concepts faster, validate models quicker and accelerate our ecommerce business. Ultimately your role is to help owners and users of our products increase the value they receive from them over the ownership cycle.