Upfield

Customer & Shopper Marketing Manager

UpfieldO firmie

Rekrutacja zdalna

Rekrutacja zdalna

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Rekrutacja zdalna

Upfield

Żwirki i Wigury 14

Warszawa

Customer & Shopper Marketing Manager
OUR GROWTH IS POWERED BY PLANTS, OUR FUTURE IS POWERED BY YOU!
 
At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic. We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.
 
Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.
 
We have big ambitions to grow this business and we want to attract the right people – those that enjoy what they do, thrive on responsibility and are looking for career defining opportunities.

Key Accountabilities

  • Design and implement the customer marketing strategy together with the Sales Team, in terms of promotion (calendar and mechanics), in-store visibility, and activation (product demos, fairs, coupons, competitions, and relevant point-of-sale material)
  • Build strong distribution plans for innovation and renovation, being obsessed with speed-to-market
  • Help to coordinate Field Force according to business strategy and priorities. Focus on Perfect Store management and critical success factors to win in-store
  • Actively participate in Marketing-Trade meetings to share key actions and learnings to take corrective measures (if needed) together with the Brand Managers
  • Managing of production and distribution of Point-of-Sale materials to Field Sales force
  • Competition activities monitoring and analysis
  • Trade Marketing Budget management

Key Requirements

  • 2-4 years relevant Marketing or Trade/Customer Marketing experience in FMCG companies
  • Results-oriented, entrepreneurial mindset (make things happen!)
  • Proven experience in project management
  • Excellent analytical skills (fact-based decision making, experience with sell-out/ shopper data like Nielsen)
  • Inspires others with compelling communication skills
  • Good knowledge of the Finnish retail environment
  • Growth mindset
  • Agility and pragmatism, problem-solver mindset
  • Critical spirit, constantly challenging status quo
  • Enthusiastic and engaging personality, with ability to quickly interact with people
  • Comfort around higher management, organizational agility
  • Passion for brands and retailers
  • Break-through thinking
  • Fluent Polish & English

We Offer!

  • Attractive salary and benefits package
  • Dedicated onboarding program, and all support needed in initial period
  • Multicultural, dynamic and entrepreneur environment full of development opportunities
  • Great atmosphere in team of ‘best in business’ Professionals

About Upfield!

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.
 
We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.
 
If you want to make an impact where it matters apply now!

Recruitment Process:

1st stage – 30 minutes phone call with Talent Advisor

2nd stage – 60 minutes interview with Line Manager

OUR GROWTH IS POWERED BY PLANTS, OUR FUTURE IS POWERED BY YOU!
 
At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic. We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.
 
Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.
 
We have big ambitions to grow this business and we want to attract the right people – those that enjoy what they do, thrive on responsibility and are looking for career defining opportunities.
Customer & Shopper Marketing Manager

Key Accountabilities

  • Design and implement the customer marketing strategy together with the Sales Team, in terms of promotion (calendar and mechanics), in-store visibility, and activation (product demos, fairs, coupons, competitions, and relevant point-of-sale material)
  • Build strong distribution plans for innovation and renovation, being obsessed with speed-to-market
  • Help to coordinate Field Force according to business strategy and priorities. Focus on Perfect Store management and critical success factors to win in-store
  • Actively participate in Marketing-Trade meetings to share key actions and learnings to take corrective measures (if needed) together with the Brand Managers
  • Managing of production and distribution of Point-of-Sale materials to Field Sales force
  • Competition activities monitoring and analysis
  • Trade Marketing Budget management

Key Requirements

  • 2-4 years relevant Marketing or Trade/Customer Marketing experience in FMCG companies
  • Results-oriented, entrepreneurial mindset (make things happen!)
  • Proven experience in project management
  • Excellent analytical skills (fact-based decision making, experience with sell-out/ shopper data like Nielsen)
  • Inspires others with compelling communication skills
  • Good knowledge of the Finnish retail environment
  • Growth mindset
  • Agility and pragmatism, problem-solver mindset
  • Critical spirit, constantly challenging status quo
  • Enthusiastic and engaging personality, with ability to quickly interact with people
  • Comfort around higher management, organizational agility
  • Passion for brands and retailers
  • Break-through thinking
  • Fluent Polish & English

We Offer!

  • Attractive salary and benefits package
  • Dedicated onboarding program, and all support needed in initial period
  • Multicultural, dynamic and entrepreneur environment full of development opportunities
  • Great atmosphere in team of ‘best in business’ Professionals

About Upfield!

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.
 
We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.
 
If you want to make an impact where it matters apply now!

Recruitment Process:

1st stage – 30 minutes phone call with Talent Advisor

2nd stage – 60 minutes interview with Line Manager

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