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Oferta pracy
Digital Acquisition Manager - Digital Media Manager
Samsung Electronics PolskaAbout the company
- WarszawaWarszawa, Masovian
- offer expired 2 years ago
- contract of employment
- full-time
- team manager
- hybrid work
Your responsibilities
- Co-creating media strategies in area of digital media, in line with company's actual brand marketing strategy & growing importance of D2C channel, covering full Samsung portfolio
- Planning full-funnel journeys across different paid media touchpoints: Direct, Social, Programmatic, Online Video, PPC, & Affiliate
- Translating marketing & business objectives into media KPIs and advising on best budget & channel split
- Being responsible for digital campaigns - planning, coordinating implementation & optimization of media campaigns, together with media house, with focus on performance
- Analyzing and reporting on campaign effectiveness, securing delivery of KPIs, inc. eCommerce KPIs
- Identifying and recommending non-standards, growth & optimization opportunities, including usage of first party data
- Managing media house & ensuring highest service quality, challenging status quo & seeking processes improvements
- Negotiating and overseeing annual deals with major media partners/publishers, with support of Procurement
- Developing affiliate program with global partner
Our requirements
- Minimum 7 years of experience in digital media, on similar position, in media agency or on client’s side
- Team management & people developing skills
- Good understanding of customer journey and its critical points
- Deep understanding of digital media buying models & optimization abilities
- Working knowledge of gmp tools & facebook platform and adobe/google analytics
- Well developed analytical skills
- Ability to work under time pressure and leading multiple projects at once
- Proactive attitude with high sense of responsibility
- Minimum upper intermediate english
- Understanding of google tag manager, facebook pixel and/or other tracking software would be an asset
What we offer
- Employment contract
- Wide range of benefits (sports card, medical healthcare package, life insurance, access to the Employee Purchase Program, etc.)
- Hybrid work model
- Ambitious projects
- Opportunity to get practical knowledge in a market leader company
- Work in dynamic, friendly team
- Opportunity to get knowledge about latest technical innovations
R58726
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Digital Acquisition Manager - Digital Media Manager, Warszawa