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Digital Market Activation Manager ( Wealth & Personal Banking IT)

HSBC Service Delivery (Polska) Sp. z o.o.

HSBC Service Delivery (Polska) Sp. z o.o.

Kapelanka 42a



Your responsibilities

The Digital Market Activation Manager will support the Senior Digital Market Activation Lead in their accountabilities for delivering WPB Digital products to global markets. Where required they will lead activity required to deliver change across the region undertaking the following activity.

Customer & Business Readiness:

• Lead change impact assessment – determining business readiness activities, communications and training plans and executing on these.

• Lead detailed operational impact assessment.

• Ensure MI & analytics reporting is in place.

• Ensure compliance to any relevant in-country regulatory approvals and governance.

• Support ongoing customer adoption and benefits tracking with markets.

Customer Activation Planning:

• Maintain visibility of the delivery plans and interface with delivery teams, Product, Business, to manage the customer activation and Go To Market plans and milestones for activation, tracking dependencies and constraints.

• Definition of migration and implementation approach, using feedback from previous releases to optimise the approach and maximize reuse.

• Lead and support markets with production of internal and external comms/GTM plans and oversee the execution of these.


• Lead and support project team and staff pilot activities, managing feedback and using this to fine tune the approach for customer launch.

Customer Activation:

• Lead /support go / no go activity, ensuring all governance is met.

• Lead /support hypercare calls to track post activation impacts and ensure effective handover to BAU.

To underpin this activity, the Market Activation Manager will:

• Lead where appropriate & support the business reporting at portfolio level - at PSC and market PSCs.

• Attend the PWG and stand ups as necessary and represent customer go live reporting and status.

• Usually manage a team of direct reports comprising Digital Market Activation Analysts.

• Maintain and monitor all relevant Jira tasks and ensure these are accurate and up to date.

Our requirements

  • Experience of working directly with individual markets within Asia Pacific or at regional level to support local business readiness activity needed for delivery of digital change to WPB customers.

  • Subject Matter Expertise of digital channels (Mobile, Security, Online Banking), including technical, market place and customer considerations.

  • Subject Matter Expertise in internal/external communications, operational impact assessment, training, migration and implementation and GTM planning.

  • Excellent negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities and the ability to lead and influence.

  • Strong planning and governance skills.

  • Strong commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business, ensuring benefits are tracked.

  • Highly developed communication skills, both written and verbal, to explain complex or technical issues.

  • Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications.

  • Good understanding of project methodologies, frameworks and best practice.

  • Ability to take a portfolio view and effectively manage multiple market deliveries and releases whilst ensuring each project runs effectively.

  • Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe).

What we offer

  • Stable job in professional team

  • Interesting career path in an international organization

  • Private health care, employees’ benefits

  • Courses & training for our employees

  • Modern office buildings near the city center of Kraków

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • life insurance

  • remote work opportunities

  • flexible working time

  • integration events

  • corporate sports team

  • doctor’s duty hours in the office

  • retirement pension plan

  • corporate library

  • no dress code

  • video games at work

  • coffee / tea

  • parking space for employees

  • leisure zone

  • extra social benefits

  • employee referral program

  • opportunity to obtain permits and licenses

  • charity initiatives

  • family picnics

  • extra leave

Recruitment stages

Phone interview


Online assessment


Zoom interview


Welcome to HSBC!

HSBC Service Delivery (Polska) Sp. z o.o.

HSBC is one of the world’s largest banking and financial services organisations. Our global businesses serve more than 40 million customers worldwide through a network that covers 64 countries and territories.

HSBC Service Delivery (Polska) Sp. z o.o. is HSBC's global finance, operations, risk and technology centre. We use our unique expertise and capabilities to provide specialised services – our people range from technologists transforming the banking experience to operations professionals managing 1.7 trillion payments a year.

Our Purpose – Opening up a world of opportunity – explains why we exist. We are bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

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