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Digital Marketing and Email Automation Assistant Manager

TMF GroupAbout the company

  • Uniwersytecka 20, Katowice
    Katowice, Silesian
  • Offer expired a month ago
  • Remote recruitment
  • Remote work
  • contract of employment
  • full-time
  • senior specialist (Senior)

TMF Group

Uniwersytecka 20

Katowice

Your responsibilities

  • Support with day to day management of the Marketo email marketing automation platform, working together with Data, IT & Operations teams and the marketing email automation agency to maintain business as usual performance.

  • Drive email performance by aiding with Marketo training and supporting email campaign reviews.

  • Provide ad hoc support for single email sends, landing page, form set-up, and weekly newsletter email sends.

  • Share email and automation best practices with the wider team.

  • Facilitate campaign kick-offs between global marketing colleagues and the marketing email automation agency for complex email nurture campaigns, and support campaign owner in lead handover process, reporting etc.

  • Use a data driven approach to understand email campaign performance and areas to test and iterate to continuously improve. Provide email campaign performance reports, insights and actions.

Our requirements

  • Previous experience of working in a B2B marketing environment.

  • Excellent English language skills, including reviewing copy in English.

  • Proven experience in email marketing automation platform management (Marketo preferred).

  • Knowledge of email marketing best practices and basic HTML editing skills.

  • Knowledge of Hubspot, Eloqua, Salesforce Pardot would be an asset.

  • Experience in marketing campaigns targeting a global audience.

  • Ability to measure ROI and apply learning on an ongoing basis, with a good knowledge of a web analytics service (Google Analytics 360).

  • Experience of working with marketing agencies and driving results.

  • A passion for digital marketing and a thirst to learn new approaches and skills.

  • Experience in managing internal and external stakeholders' expectations with regards to delivery, escalating concerns as appropriate.

  • Ability to build rapport and credibility across all colleagues and stakeholder groups.

  • Experience in marketing database management and/or creating lists for email campaigns.

What we offer

  • Regular employment contract;

  • Private healthcare;

  • Free Business English lessons;

  • Co-financing of the sport card;

  • Possibilities of further development within international structures.

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • life insurance

  • remote work opportunities

  • flexible working time

TMF Group

TMF Group helps its clients operate internationally and ‘belong’ wherever they are in the world. Our work includes helping companies of all sizes with business services such as HR and payroll, accounting and tax, corporate secretarial, global governance and administration and fiduciary services for structured finance, private equity and real estate investments.

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About the role

The role holder will play a role in supporting lead generation and client engagement, upsell and cross-sell objectives, working closely with the Digital Marketing Automation Manager, global marketing team, internal subject matter experts and our chosen marketing.

The role represents a brilliant opportunity for a person who is looking for a global role in a global organisation – they’ll have the opportunity to work on campaigns across all regions (APAC, Americas, EMEA), multiple languages, and be asked to achieve a variety of objectives.

It’s a great team for someone who is interested in further developing their marketing and digital skills as there are plenty of learning and collaboration opportunities.