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Digital Marketing CRM Specialist

LG Electronics Polska Sp. z o.o.About the company

  • Warszawa

    Warszawa, Masovian
  • Offer expired 24 days ago
  • Remote recruitment
  • contract of employment
  • full-time
  • specialist (Mid / Regular)

Your responsibilities

  • handle consumer data integration and consumer data storage through Central Consumer Database

  • develop effective actions to drive Sales and Marketing performance

  • effectively influence efficiency and conversion rates in direct business and online sales (B2C, B2B)

  • support loyalty programs and Consumer retention programmes

  • introduce and establish marketing automation standards

  • maintain and protect consumers’ personal data according to strict GDPR requirements

  • aligning local standards, procedures and actions to HQ’s standards and requirements

  • educating and evangelising internal stakeholders on the tangible benefits of the eCRM & CDP

  • supporting B2B divisions in setting proper marketing automation tools and programmes

Our requirements

Education and Qualifications

• minimum 3 years of relevant experience

• experience in eCommerce & Retail highly welcome

• Bachelor's degree (preferably: Marketing, Business Management, IT)

• relevant digital marketing / marketing automation systems courses and certificates

Experience & Skills

• expertize in one of the systems: Salesforce (preferred), Adobe, SAP, Oracle or similar

• working knowledge of best practices in email marketing and marketing automation solutions

• well-developed digital marketing skills focused on consumer perception, behaviour and triggers

• project management skills with database platforms and data integration

• relationship building – must be comfortable in dealing with customers and other key stakeholders internally and externally (and internationally) and have an ability to build positive relationships

• excellence in execution – can balance multiple projects and work to aggressive time scales

• manage complexity and its implications within projects

• altogether, presenting a self-driven solution-finder attitude

Advantages

• knowledge of Salesforce platform, especially Marketing Cloud or similar tools

• experience with Oracle Eloqua system

• practical knowledge in using Campaign Management Solutions/e-mail marketing/marketing automation tools like: Mailchimp, DotDigital, Marketo, Responsys, Pardot, SalesManago, GetResponse

• basic knowledge of HTML and CSS, as a plus, MySQL queries as an additional advantage

• eCommerce retail site merchandising and loyalty programmes experience

What we offer

  • permanent full-time working contract (umowa o pracę)

  • employee benefits: healthcare package, life insurance, sport card, lunch card

  • financial support for holidays, Christmas gifts, layette for a newborn child; and financial support in difficult life situations

  • English classes co-funding

  • professional skills development and trainings dedicated to the area of specialisation

  • attractive offers of LG products and internal sales

  • international environment and networking opportunity on a global scale

  • opportunity to grow in Digital Marketing or E-commerce Team

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • life insurance

  • flexible working time

  • corporate products and services at discounted prices

  • pre-paid cards

  • holiday funds

  • baby layette

  • christmas gifts

  • employee referral program

LG Electronics Polska Sp. z o.o.

LG Electronics is going through a major DX turnaround in its long history. Central Consumer Database [CDP], Loyalty Programmes and Digital CRM platforms are now being established to successfully drive performance and future business development, meeting the ever-increasing and fast-changing demands from our Consumers. Now you have an opportunity to play a pivotal role in this strategic mission by joining Digital Marketing Team in Poland!

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