Digital Marketing Director
- offer expired 2 months ago
- contract of employment
Aggregating digital insights to describe changing consumer journeys to describe how media can help brands outperform in their objectives.
Analyse, monitor market dynamics, consumer and customer insights, competitor development. Drives market share growth (value/volume) in all categories .
Cultivating and strengthening relationships by empowering brands to understand and harness the competitive advantages from digital and media
Making Digital & Media exciting, relevant and understandable across the business creative consistent narratives that connect to brand objectives
Working effectively with the marketing department and other relevant internal teams.
Using deep experience across digital, TV, print, out of home, cinema and all other channels to inform brand decision making
Analysis & reporting of plans, results into divisional leadership and HQ
Manages local media agency relationships with brands - maintaining accurate control of budget spend on brands, challenging and looking for best ROI cooperation
Management, creation and sharing of best practice across the the company business - both internal and external best practice
Accountable for efficiency and effectiveness of local media plans and creating a ROI feedback loop to ensure lessons learned are driving brand education and performance
Drives analysis of media plans, results and data to help inform brands strategies
Ongoing management of media execution to ensure regular and relevant optimization by relevant agency or partner
Sets internal client expectations and ensures delivery
Day to day management of Media & Digital Analyses
University degree or equivalent in BA, preferably Marketing or equivalent.
5+years business experience as Digital Marketing Director preferably of a leading Premium brand, broad Marketing experience in PM, Communication, digital marketing etc.
Strong relationship, leadership and networking skills.
Driving results based on a consumer centric thinking, performance / result oriented.
High business acumen & commercial mindset.
Strong strategic thinker with strategic agility and analytical skills.
Ability to manage and collaborate with multiple stakeholder outside of reporting lines – strong communication skills.
Excellent communication and representation skills in local language and in English.
The Head of Media & Digital EE will be responsible for building strong, integrated media and digital solutions with the brand leadership teams to help transform the company media into world leading, data driven, ROI focused activities which build brands and drive sales.
There is a need to hire a person with a deep knowledge across all media and marketing channels and understanding of the wider organisation such as trade and retail partners, PR to name a few.