Digital Marketing Manager

SPB Group is the largest European provider of Affinity Insurance services. We create and deliver solutions that promote brand awareness and enhance the customer experience.  Our products and services are designed to ‘delight’ driving long-lasting customer engagement, satisfaction, and brand awareness.  In delivering end-to-end solutions and bespoke experiences we deploy multi-channel marketing capabilities.

Reporting to The President of the Management Board you will be joining a company focused on growth and a dedication to delivering high levels of customer satisfaction. We are looking for an experienced and technically competent marketeer with demonstrable success of brand management in the digital space. 

The ideal candidate will have a broad mix of experience across key digital marketing channels - PPC, Social Media, Affiliates and SEO. You will have demonstrable campaigns experience and have evidence of growing a brand presence online. You will also be tasked with improving conversions from website traffic and optimising customer renewals to increase.

Key Responsibilities

• Management of the digital marketing plan to acquire new policy sales
• Ownership of the planning, forecasts and optimisation of PPC, SEO, Affiliate, Email and Paid Social Activity ensuring all activity is compliant and on-brand
• Management of our country specific website
• Development of regular content to improve customer experience and satisfaction
• Channel Performance Analysis & Reporting to Senior Management
• Own and improve our brands online reputation
• Identify new opportunities and channels to grow online policy sales