Digital Marketing Specialist

Your responsibilities

• As a Digital Marketing Specialist, you will support communication of PPG B2C brands (Tikkurila, Beckers, Dekoral, Drewnochron), to ensure their strong presence in own and paid digital channels and build brand awareness among target groups. You will work directly with Communication Marketing Manager, supporting Brand Managers, collaborating with multiple functions across the organization including Regional Digital Department, and with the external agencies in order to drive digitization and build PPG expertise in the digital world.

• Ensuring strong digital presence of B2C brands through co-operation with external digital marketing agencies. Areas of responsibility: social media, Marketing Automation/CRM, SEO, SEM, e-commerce, websites, etc.,

• Preparing annual digital communication plan, budget and detailed monthly activity schedules,

• Setting up campaigns' goals and important metrics, analyzing performance and drawing conclusions to optimize future activities,

• Manage development of marketing content for own and third-party digital platforms (inspirational & technical content regarding products),

• Participation in cross-functional projects with PPG clients and external sales platforms,

• Development and distribution of newsletters,

• Preparing presentations and reports.

Our requirements

Every single day at PPG:

The PPG Way

We partner with customers to create mutual value.

We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

We are “One PPG” to the world.

We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.

We trust our people every day, in every way.

We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.

We make it happen.

We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.

We run it like we own it.

We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.

We do better today than yesterday – everyday.

We continuously learn. We develop our people to grow our businesses.