• An energy leader
  Meaningful work in a company that is universally respected as a truly global energy leader {one of the world's biggest employers according to Fortune Global 500}. Join us and have a real impact on the operations of one of the world's largest companies.
• 
  Vibrant community
  Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.
• 
  Opportunies for growth
  Spread your wings thanks to innumerable opportunities that Shell Business Operations Krakow offers its emloyees.
• 
  Impactful collaboration
  Be an important participant of an international project.

We are looking for:

Digital Marketing specialist role is responsible for the development and execution of overall digital initiatives for the CRT sector, ensuring it is aligned to meet the channel marketing needs and is clearly communicated to marketing both locally and globally as well as sales.

Key Responsibilities:

• Leverage and execute digital marketing channels for demand and lead generation in line with business growth strategy
• Develop and implement social media strategies to position Shell as the Thought Leader in the CRT industry
• Co-develop marketing communications strategy and make optimum use of paid-earned and owned channels
• Design and implement SEO and PPC strategies
• Create and manage link building strategies, content marketing strategies, and social media presences
• Innovate and present new marketing platforms and strategies
• Develop engaging online content; monitor and analyse content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Support CRT launch and integrate new digital propositions and products
• Manage email and social media marketing campaigns
• Contact and brief third party marketing agencies to create unique and engaging content
• Measure, monitor and report on progress again KPI’s and ROI