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Digital Marketing Specialist

Coyote Logistics

  • Wagonowa 2, Fabryczna, Wrocław
    Wrocław, Lower Silesia
  • offer expired 19 hours ago
  • contract of employment
  • full-time
  • specialist (Mid / Regular), senior specialist (Senior)
  • full office work, hybrid work
  • Immediate employment
  • remote recruitment

Coyote Logistics

Wagonowa 2



Your responsibilities

  • Keep up to date with current digital trends

  • Full ownership of corporate website, paid and non-paid channels

  • End-to-end responsibility to produce customer-facing content

  • Provision of high-quality Marketing content assets

  • Leveraging reuse of existing content

  • Effective promotion of online channels by developing & executing online campaigns

  • Monitor performance of website and recommend improvements

  • Provide accurate reports and analysis to leadership to demonstrate effective return on investment (ROI)

  • Research new media opportunities that may benefit the business including mobile, social media, etc.

  • Conduct keyword research

  • Liaising with digital advertising agencies

  • develop and integrate content Marketing strategies

  • Understand the business goals as well as related online Marketing KPIs, and develop plan to improve and set up analytics to measure respected goals

  • Define, develop, and execute online campaigns in close collaboration with Marketing Director and Marketing Analyst to segment and validate audiences

  • Oversee Newsletter and E-Mail Direct Marketing, including creation, execution and monitoring of email campaigns, using Marketing automation

  • Supervise search engine Marketing activities incl. off-page and on-page SEO activities and SEA

  • Oversee website analysis and usability optimization, incl. e.g., conceptualization/ design of campaign landing pages

  • Analyze and interpret what behaviours and patterns create customer conversion and retention

  • Manage and analyze insights to make recommendations for future online campaigns

Our requirements

  • Creativity | e.g., combining and synthesizing heterogeneous data sources and reporting findings

  • Communication | Excellent communication skills and fluent in English and German

  • Collaboration | Interdisciplinary working style with multiple partners and stakeholders

  • Experience | 3 years of relevant working experience in Digital Marketing:

  • CMS – e.g., WordPress

  • Search Engine Marketing (SEO & SEA)

  • Newsletter- & e-mail direct Marketing

  • Website analysis

  • Digital Marketing tools, e.g., Google AdWords

  • Experience in database Marketing, data analysis, segmentation, and customer profiling

  • Knowledge | European B2B markets

  • Beneficial | Knowledge and experience in the transportation and logistics industry

What we offer

  • Onsite training and ongoing career development/ learning (LinkedIn Learning, Lean trainings…)

  • Competitive base and variable pay

  • Comprehensive benefits package (Health insurance, Private Medical Care, Sports membershi)

  • Internal advancement and global opportunities for high performers

  • Diverse and Inclusive environment

  • Opportunities to impact the world around you through our Coyote Cares initiatives & CIT groups

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • life insurance

  • fruits

  • corporate products and services at discounted prices

  • integration events

  • video games at work

  • coffee / tea

  • drinks

  • parking space for employees

  • leisure zone

  • birthday celebration

  • employee referral program

  • charity initiatives

Coyote Logistics

Logistics is at the heart of everything around you. As a leading third-party logistics (3PL) service provider, Coyote plays a crucial role in the global supply chain and delivery of goods across many sectors around the world, which makes us an essential business.

Powered by proprietary technology, smart people, and unrivalled commitment, Coyote’s success revolves around its vision:

We lead. We innovate. We move the world’s freight-forward

Our culture fuels our purpose daily: we eliminate inefficiencies in road transportation. Our people make Coyote what it is, which is why we prime them for career success with training programs, accessible leadership, talent development, and unique workplace perks and benefits.

The dynamic energy of our culture is rooted in relationships. We're better together and value the diverse backgrounds, experiences, and perspectives of each Coyote to enhance collaboration and problem solving between our employees around the world. From day 1 you will learn the ins and outs of our business and industry: Things move fast in logistics and as part of the UPS group you will have access to the resources needed to achieve your goals and get things done - no excuses -.

You are not just part of Coyote; we are all part of something bigger. Our Coyote Cares programs allow us to support our local communities and contribute to the greater good; From raising awareness for the Blue Heart Campaign, a UNDOC initiative fighting against human trafficking, to empowering employees with paid time off to volunteer in different causes.

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