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HOIST FINANCE AB

Digital Performance Analyst

HOIST FINANCE ABAbout the company

  • Kraków

    Kraków, Lesser Poland
  • Valid for 4 days
    until: 16 May 2021
  • Remote recruitment
  • contract of employment
  • full-time
  • specialist (Mid / Regular)

Your responsibilities

  • You will be responsible for acquiring actionable insight from Web Analytics that will be utilised to improve customer experience & performance throughout the end-to-end holisitic Journey. Resulting in a truly data driven digital first journey. In addition to this, you will be pioneering change through conversion optimisation to test, learn & refine, further bolstering out commercial performance.

  • Design and execute analytical reports, dashboards and visualisations for use throughout the business.

  • Ensure data accuracy and consistency

  • Identify the main drops and pain points on our conversion paths

  • Create, manage and monitor holistic analytics performance

  • Take full responsibility for our product journey tagging to ensure accurate clean data tracking

  • Be the subject matter expert on data analysis tools and platforms, Google Tag Manager, Google Analytics and Data Studio, providing support for colleagues across the business.

  • Gather data through the use of analytics, insights, user testing and other research methods to create recommendations for delivery.

  • Produce actionable insights derived from both web analytics data (GA, Hotjar) and offline data (Customer Research)

  • Provide ongoing journey and funnel analysis, and reporting, to performance, Omni channel & communications teams – adding valuable actionable insight and interpretations from the data

  • Identify and challenge customer behaviours through Quant & Qual data

  • Support and utilise a comprehensive customer research programme to ensure customer feedback informs the experience (Work w/ Senior UX/UI Designer)

  • Work hand in hand w/ BI Analysts to combine and provide visablity on E2E performance

  • Extracting call centre analysis to aid digital first journeys through Call Miner

  • Conversion - Manage a conversion optimisation programme across our digital channels, clearly outlining the expected business impact and timings for delivery

  • Define & execute Conversion Rate Optimisation (CRO) via A/B & Multivariate tests

  • Define & maintain conversion rate roadmap across all markets

  • Hands on development of experiments in available tools (where relevant)

  • Work w/ local digital officers to define, execute & report internationally

  • Work w/ business analyst to execute certain features as a test before full launch

  • Continuous measurement & review of experiment performance vs. KPIs

  • Collaborate with colleagues across product / marketing to optimise channel performance

  • Ensure that high volumes of new customers are efficiently converted and that existing customers are supported and serviced

  • Positively contribute to the customer experience to showcase continuous improvements in usability, efficiency and cost effectiveness

Our requirements

  • Strong analytics skills, being able to use data to identify opportunities and translate those into actionable recommendations

  • Excellent knowledge of HTML/CSS/JS (using CRO tools to create tests/experiences)

  • Previous demonstrable success in improving conversion rates.

  • Expert understanding of conversion rate optimisation methods and best practice.

  • Experience in at least one best-in-class conversion testing platform

  • Expert knowledge of data analysis tools including Google Tag Manager, Google Analytics and Data Studio.

  • Knowledge of the latest tagging/tracking techniques and best practices.

  • Good knowledge of UX

  • Excellent communication skills and cross-functional team working

  • Google Optimise or Optimizely (Preference) experience

  • Fluent oral and written English skills (other European languages will be an asset)

Optional

  • Knowledge / experience in app Analytics

  • Wider knowledge of SEO, paid performance marketing and attribution advantageous.

  • Knowledge of other data tools and languages such as SQL

  • Ability to create Tableau Reports

What we offer

  • A contract of employment in a friendly atmosphere within a group listed on the Swedish stock exchange.

  • opportunity to take part in a new project and transitions

  • Opportunity to gain experience in an international organization

  • An opportunity to participate and drive the work of developing a Shared Service Centre

  • Social benefits package: private medical care, sports programs, co-financing of commuting and group insurance.

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • life insurance

  • remote work opportunities

  • retirement pension plan

  • christmas gifts

  • sharing the commuting costs

  • employee referral program

  • one shorter working day

HOIST FINANCE AB

Hoist Finance was founded in 1994 and achieved a key milestone in 1996 with the approval of the subsidiary Hoist Kredit AB (publ) by the Swedish Financial Supervisory Authority under the new credit company regulations. Hoist Finance has enjoyed strong, profitable growth for the past years, and we are currently operating in nine European countries with more than 1,700 employees. With over 20 years of experience, we have become one of the leading debt management companies in Europe – and we are growing fast. The Group has operated under the Hoist Finance brand since 2012 and was listed on Nasdaq Stockholm in 2015. Our subsidiary Hoist Kredit merged with Hoist Finance in 2018.

We purchase both performing and non-performing loans from our partners, international banks and financial institutions, so that they can free up resources for their respective core business. Apart from helping people getting back on track financially, this also contributes to upholding a sustainable, fair and stable credit market since we help banks to offload their balance sheet so that they can meet their regulatory requirements.

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