private medical care
KrakówKraków, Lesser Poland
- Offer expired a month ago
- Remote recruitment
- contract of employment
- manager / supervisor
Manual and automated newsletters planning, product selection, mailing creation, target group defining
Promoting special areas (loyalty tools, calendar, customer surveys) through direct marketing activities, including effectiveness analysis
Analysis of mailing KPIs and ongoing mailing optimization, A/B testing
Ongoing optimization of automated newsletter campaigns (zooplus & bitiba) incl. feedback to central team concerning concept
Adding / deleting new automated newsletter campaigns based on KPIs
Applying customer segmentation for targeted activities
Push notification setup and analysis
Print mailings (collaboration with graphic team, customer segmentation, contact with local printing house, results analysis)
Development of new elements / e-mailing concept with Content team (e.g. videos, content, images, promotion mechanism)
Monitoring best practice & introducing new ideas from other companies
Alignment with Logistics department & Customer Care and forecasting impact of activities
Alignment with other local DM-Managers / best practice sharing across countries
Updating central mailing plan
Technical expertise for CRM-tool
Analytical skillset e.g. optivo, Adobe, DnA Suite,
Commercial skills & creativity
Broad Marketing knowledge
Structured working approach
High level of detail
What we offer
Chance to become a part of dynamically growing international company
Training opportunities and professional development
Motivated multi-cultural teams and enjoyable work atmosphere
English and German language courses on company premises
Central office location
Full time employment contract
And… 4 extra days off 😊
flexible working time
corporate products and services at discounted prices
no dress code
coffee / tea
parking space for employees
employee referral program
zooplus Polska Sp. z o.o.
Number 1 in Europe!
zooplus is currently the largest online pet store in Europe, which was founded in 1999 in Germany. The company operates in 30 European markets, generating net sales of almost EUR 1.8 billion in 2020. zooplus is listed on the Frankfurt Stock Exchange and is part of the SDAX stock exchange index of 70 small and medium-sized companies in Germany. Successes are also achieved in Poland, where the online store is one of the largest specialist e-stores with an estimated net sales of over PLN 700 million in 2020. The zooplus office in Krakow currently employs over 130 people, more than half of which are IT specialists . The zooplus development support center for the CEE markets is also located here as well as specialists from various business departments working for the development of the entire zooplus group.
Our employees are the key to our success!
The Direct Marketing Manager is responsible for planning, implementing and analysing newsletters, printed letters and other direct marketing activities, in order to improve repurchase rates and sales retention of customers.
At zooplus you are warmly welcome for who you are, no matter where you come from. We are a diverse and multicultural company with more than 50 nationalities. Join us and drive our success with your personal experience, your passion, your entrepreneurial thinking and your will to take over real ownership.