Oferta pracy

Direct Marketing Manager

zooplus Polska Sp. z o.o.About the company

  • Kraków

    Kraków, Lesser Poland
  • Offer expired a month ago
  • Remote recruitment
  • contract of employment
  • full-time
  • manager / supervisor

Your responsibilities

  • Manual and automated newsletters planning, product selection, mailing creation, target group defining

  • Promoting special areas (loyalty tools, calendar, customer surveys) through direct marketing activities, including effectiveness analysis

  • Analysis of mailing KPIs and ongoing mailing optimization, A/B testing

  • Ongoing optimization of automated newsletter campaigns (zooplus & bitiba) incl. feedback to central team concerning concept

  • Adding / deleting new automated newsletter campaigns based on KPIs

  • Applying customer segmentation for targeted activities

  • Push notification setup and analysis

  • Print mailings (collaboration with graphic team, customer segmentation, contact with local printing house, results analysis)

  • Development of new elements / e-mailing concept with Content team (e.g. videos, content, images, promotion mechanism)

  • Monitoring best practice & introducing new ideas from other companies

  • Alignment with Logistics department & Customer Care and forecasting impact of activities

  • Alignment with other local DM-Managers / best practice sharing across countries

  • Updating central mailing plan

Our requirements

  • Technical expertise for CRM-tool

  • Analytical skillset e.g. optivo, Adobe, DnA Suite,

  • Communication skills

  • Commercial skills & creativity

  • Broad Marketing knowledge

  • Structured working approach

  • High level of detail

  • Creativity

What we offer

  • Chance to become a part of dynamically growing international company

  • Training opportunities and professional development

  • Motivated multi-cultural teams and enjoyable work atmosphere

  • English and German language courses on company premises

  • Central office location

  • Full time employment contract

  • And… 4 extra days off 😊

  • Benefits

  • private medical care

  • flexible working time

  • corporate products and services at discounted prices

  • integration events

  • no dress code

  • coffee / tea

  • parking space for employees

  • employee referral program

  • extra leave

  • sports card

zooplus Polska Sp. z o.o.

Number 1 in Europe!

zooplus is currently the largest online pet store in Europe, which was founded in 1999 in Germany. The company operates in 30 European markets, generating net sales of almost EUR 1.8 billion in 2020. zooplus is listed on the Frankfurt Stock Exchange and is part of the SDAX stock exchange index of 70 small and medium-sized companies in Germany. Successes are also achieved in Poland, where the online store is one of the largest specialist e-stores with an estimated net sales of over PLN 700 million in 2020. The zooplus office in Krakow currently employs over 130 people, more than half of which are IT specialists . The zooplus development support center for the CEE markets is also located here as well as specialists from various business departments working for the development of the entire zooplus group.

Our employees are the key to our success!

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Job description

The Direct Marketing Manager is responsible for planning, implementing and analysing newsletters, printed letters and other direct marketing activities, in order to improve repurchase rates and sales retention of customers.

At zooplus you are warmly welcome for who you are, no matter where you come from. We are a diverse and multicultural company with more than 50 nationalities. Join us and drive our success with your personal experience, your passion, your entrepreneurial thinking and your will to take over real ownership.