Director of Product Marketing

Booksy International Sp. z o.o.O firmie

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Booksy International Sp. z o.o.

Łucka 2/4/6


Director of Product Marketing

Who Are We?

We’re Booksy and we have a passion for appointments. Not only do we have a passion for appointments but we strive to make them as easy as possible. We are on a mission to bring peace of mind to scheduling, giving time back for living life fully.

You’re probably wondering, what is Booksy? If we’re being cute, we’ll describe Booksy as a beauty and wellness app that gives professionals back the ease and pleasure of running their business by taking the nitty gritty everyday tasks off their hands. If we’re being technical, we’ll say that we’re an appointment booking software that helps health & beauty professionals run their business without worrying about all the details. If we’re being basic, Booksy is an app where clients can access services, pricing, reviews, and availability anytime, anywhere and book an appointment right from the app, Instagram, Facebook, Google, or Yelp!

A Booksy Snapshot:

  • 5 million people book on Booksy per month worldwide
  • Our logo lives on an office door in 6 different countries
  • Over $40 MILLION in funding thus far
  • We value and respect different trains of thought, styles, outlooks, and all kinds of expression
  • We’re lucky to have a super diverse mix of clients from all different industries and backgrounds. We strive to make sure our people represent and compliment this diversity

What You’ll Do

  • Lead and motivate a high-performing Product Marketing team
  • Perform qualitative and quantitative research to become an authority on our customers, competition and product advantages
  • Understand our merchants and consumers and partner with the Product team to identify demand unlocking features
  • Define value proposition for our products worldwide - pricing architecture, feature packaging, messaging, communication strategy
  • Collaborate with Product, Sales, Operations and Customer Success teams to create a winning go-to-market strategy for our products
  • Communicate product advantages to the Sales and CS teams
  • Collect feedback via multiple channels to iterate and improve on each element of value proposition to drive adoption. This includes animating and actively working with Booksy merchant community
  • Develop methodologies and processes to ensure scalability and excellence in product marketing
  • Own Booksy brands and their strategic positioning
  • Lead storytelling and design effort behind our products

About You

  • You are an excellent people leader, whether it pertains to people reporting to you or your partners across the organization
  • You are comfortable working with remote teams often across many time zones
  • You possess a lot of empathy, especially towards our merchants, consumers and employees
  • You are organized. You are up for a very complex task with multiple threads coordinating across various teams including marketing, product, sales and customer success
  • You are an excellent team player. You need to work with most of the teams across the company to be successful
  • You possess commercial drive.
  • We want you to own the results of the product you manage. You will be able to spot and make the most of opportunities that arise while prioritizing for the commercial outcomes.
  • You have natural inclination to make decisions based on data
  • You have the ability to both challenge and be challenged.
  • At Booksy we do something that seemed obvious, yet no one had done before - we are building a marketplace for beauty services. This requires doing things very differently that many marketplaces or SaaS companies tried before. We believe that a healthy challenge leads to better decisions

We Offer

  • Values driven culture, friendly and supportive work environment
  • Experienced and caring leadership team
  • Financing safety to endure crisis and re-emerge stronger
  • Hands-on experience in building global business
  • Chance to operate state-of-art marketing technology stack
  • Remote work
  • Private health insurance and Multisport

Booksy International to jeden z najszybciej rosnących polskich start-upów o globalnym zasięgu. Innowacyjna aplikacja codziennie zmienia branżę health&beauty na całym świecie.

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