Email Campaign Specialist (m/f/*)
AVNET EM Sp. z o.o.
KrakówKraków, Lesser Poland
- offer expired 4 months ago
- contract of employment
- specialist (Mid / Regular)
Execute emails to plan and ensure all emails are deployed to the right customers at the right time and that emails are in line with global and supplier branding requirements. Support the delivery of the full end to end email process from design to delivery. Ensure all communications and data collection are compliant with the Data Protection Act.
Maintain and deliver on the email marketing calendar executing regular promotional and newsletter campaigns, bespoke product, supplier or propositional emails (where planned) and follow agreed guidelines and consider inputs from all functions.
Build relationships and work closely with commercial, lifecycle and regional marketing and digital trading to use the email channel to achieve sales targets (globally and in region), support the customer lifecycle management programmes / active customer base (ACB) targets and ensure local market knowledge and insights are represented in aligned activity to drive regional targets.
Create and maintain global email campaigns within our email marketing/automation platform and other integrated software solutions. Support the relationships with agency partners and service providers. Close connection with CRM team and internal CRM solution to ensure integrated delivery. Perform email campaign-specific quality assurance testing.
Create, maintain and use dynamically populated email templates, regionalising where necessary (language and culture), which maximise engagement and drive process efficiencies where possible.
Integration with email developer specialists to execute the email marketing plan to achieve delivery of sales targets across the email channel and associated campaigns. Develop an understanding of email technology and contingency plans.
Monitor email KPIs and document results. Integration with marketing and web analytics to provide email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email programme. Support cost budget management for the email marketing channel.
Collaboration with marketing operations in alignment of activity, workflow and processes and that the agreed email marketing plans and off plan email requests are developed, delivered, deployed and tracked effectively. In conjunction with marketing operations, management of business process change within marketing and optimise ways of working. Monitoring performance within creative services and taking corrective action and planning continuous improvement.
Knowledge of email best practices (i.e., technology, creative, templates, segmentation, dynamic content and testing methodologies)
Proven experience in the end to end delivery of email campaigns
Good understanding of data manipulation (CSV files)
Experience in using third party email packages (including email delivery systems such as Exact Target, Marketo)
Ability to learn technical systems and in-house tools quickly
Organisational and time management skills
Excellent communication skills
Have a detail oriented attitude
Ability to build good relationship
Ability to work well under pressure
Excellent English skills (spoken and written)
Knowledge of Photoshop
Knowledge of web technologies such as XHTML, HTML, CSS and any experience of PHP
What we offer
Join one of the biggest global electronics distributor, well established on the market
Fast growing technology industry
Employee benefits: Multisport, private medical care
Creative and open work environment - bring your ideas to live
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
An exciting opportunity to join our Marketing team has become available! Our business is currently recruiting for a talented and experienced Email Campaign Specialist, based in Krakow. Reporting to the Senior Email Marketing Manager, you will be a key part of our Marketing team, taking ownership of all elements of Global email campaigns (content, design and delivery). As part of this role, you will work closely with our commercial, lifecycle and regional marketing to plan and execute email marketing plans to achieve delivery of sales targets across the email channel and associated campaigns.
3,500 employees in 38 countries as Farnell in EMEA, Newark in North America and element14 in Asia Pacific
Part of the AVNET Group of Companies with 20,000 employees worldwide
Farnell has over 900,000 products in stock covering 3,000 manufacturer brands
We supply over two million customer contacts in more than 150 global industries
We have 6 distribution centres across the world
The business has local transactional websites in 43 countries
We support a dedicated community of over 630,000 engineers – www.element14.com
Farnell is also a global leader in legislation including RoHS, WEEE and REACH