Oferta pracy

Email Campaign Specialist (m/f/*)

AVNET EM Sp. z o.o.

  • Kraków

    Kraków, Lesser Poland
  • offer expired 4 months ago
  • contract of employment
  • full-time
  • specialist (Mid / Regular)

Your responsibilities

  • Execute emails to plan and ensure all emails are deployed to the right customers at the right time and that emails are in line with global and supplier branding requirements. Support the delivery of the full end to end email process from design to delivery. Ensure all communications and data collection are compliant with the Data Protection Act.

  • Maintain and deliver on the email marketing calendar executing regular promotional and newsletter campaigns, bespoke product, supplier or propositional emails (where planned) and follow agreed guidelines and consider inputs from all functions.

  • Build relationships and work closely with commercial, lifecycle and regional marketing and digital trading to use the email channel to achieve sales targets (globally and in region), support the customer lifecycle management programmes / active customer base (ACB) targets and ensure local market knowledge and insights are represented in aligned activity to drive regional targets.

  • Create and maintain global email campaigns within our email marketing/automation platform and other integrated software solutions. Support the relationships with agency partners and service providers. Close connection with CRM team and internal CRM solution to ensure integrated delivery. Perform email campaign-specific quality assurance testing.

  • Create, maintain and use dynamically populated email templates, regionalising where necessary (language and culture), which maximise engagement and drive process efficiencies where possible.

  • Integration with email developer specialists to execute the email marketing plan to achieve delivery of sales targets across the email channel and associated campaigns. Develop an understanding of email technology and contingency plans.

  • Monitor email KPIs and document results. Integration with marketing and web analytics to provide email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email programme. Support cost budget management for the email marketing channel.

  • Collaboration with marketing operations in alignment of activity, workflow and processes and that the agreed email marketing plans and off plan email requests are developed, delivered, deployed and tracked effectively. In conjunction with marketing operations, management of business process change within marketing and optimise ways of working. Monitoring performance within creative services and taking corrective action and planning continuous improvement.

Our requirements

  • Knowledge of email best practices (i.e., technology, creative, templates, segmentation, dynamic content and testing methodologies)

  • Proven experience in the end to end delivery of email campaigns

  • Good understanding of data manipulation (CSV files)

  • Experience in using third party email packages (including email delivery systems such as Exact Target, Marketo)

  • Ability to learn technical systems and in-house tools quickly

  • Organisational and time management skills

  • Excellent communication skills

  • Have a detail oriented attitude

  • Creativity

  • Collaborative

  • Self-driven

  • Self-motivated

  • Ability to build good relationship

  • Ability to work well under pressure

  • Excellent English skills (spoken and written)

  • Marketo certified

  • Distribution experience

  • Multilingual

  • Knowledge of Photoshop

  • Knowledge of web technologies such as XHTML, HTML, CSS and any experience of PHP

  • Additional language

What we offer

  • Join one of the biggest global electronics distributor, well established on the market

  • Fast growing technology industry

  • Employee benefits: Multisport, private medical care

  • Creative and open work environment - bring your ideas to live

  • Competitive salary

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

An exciting opportunity to join our Marketing team has become available! Our business is currently recruiting for a talented and experienced Email Campaign Specialist, based in Krakow. Reporting to the Senior Email Marketing Manager, you will be a key part of our Marketing team, taking ownership of all elements of Global email campaigns (content, design and delivery). As part of this role, you will work closely with our commercial, lifecycle and regional marketing to plan and execute email marketing plans to achieve delivery of sales targets across the email channel and associated campaigns.

KEY FACTS

3,500 employees in 38 countries as Farnell in EMEA, Newark in North America and element14 in Asia Pacific

Part of the AVNET Group of Companies with 20,000 employees worldwide

Farnell has over 900,000 products in stock covering 3,000 manufacturer brands

We supply over two million customer contacts in more than 150 global industries

We have 6 distribution centres across the world

The business has local transactional websites in 43 countries

We support a dedicated community of over 630,000 engineers – www.element14.com

Farnell is also a global leader in legislation including RoHS, WEEE and REACH