Franklin Templeton

Engagement Campaign Specialist

Franklin TempletonO firmie

  • Przemysłowa 3, 61-579 Poznań, Polska

    Poznań, wielkopolskie
  • Ważna jeszcze 16 dni
    7 Luty 2020
  • Umowa o pracę
  • Pełny etat
  • Specjalista
Engagement Campaign Specialist
Location: Poznań
The Engagement Campaigns team is responsible for creating, maintaining and optimizing campaigns across EMEA & APAC regions. Working with Marketo, marketing automation platform, the team focus on campaign outputs such as email and webinar programs, nurture campaigns, web banners, social and adverts.
 
Engagement Campaign Specialist is an independent contributor in the Digital Marketing team, playing a market facing role and acting as the single point of contact on specific campaigns. The position work closely with their partners to deliver and execute multichannel digital engagement campaigns.
 
Desired candidate learns fast, thrives on juggling lots of tasks, enjoys tracking details, displays a knack for prioritization, and keeps cool under deadlines. The position requires superior communication and interpersonal skills, as well as familiarity with technology trends and digital marketing standards.

Working with us, you will be responsible for:

Campaign Concepting and Ideation

  • Develop an understanding of the marketing plans and priorities.
  • Partners with Sr. Specialists and Engagement Marketing Manager to support campaign planning, documentation of the plans, tracking discussions and arranging meetings.
  • Partners with Sr. Specialists and Engagement Marketing Manager to conceptualizing, designing and document the campaigns.

Campaign Development and Execution

  • Sources all campaign assets necessary to execute engagement campaigns.
  • Work with local and regional partners to plan and execute simple automated engagement campaigns.
  • Campaign development coordination – point of contact for marketing partners.
  • Partner with the Enablement team to create the campaign.
  • Communicate with internal partners to ensure they’re in the know on the progress, timing, challenges/resolutions, and any needed decisions.
  • Quality check the campaign prior to launch to ensure it’s functioning as expected.

Campaign Management and Optimization

  • Organizes, documents and summarize performance results and opportunities.
  • Coordinates and executes the A/B tests and optimizations
  • Ensure the maintenance of campaign assets, reviewing them periodically for freshness and relevance.
  • Coordinates launch of recommended tests and optimizations.
  • Tracks all activities and metrics, suggest content optimization changes and acquire all the necessary approvals.
  • Maintains an archive of campaign assets easily accessible by partner teams.

Email Marketing Templates and Execution

  • Supports the on-time, flawless email deployment.
  • Works with local and regional partners to plan and execute regular email deployments when needed.
  • May develop email templates.
  • Troubleshoot and solve email regional and local email execution challenges and tickets.

Partner Support, Training and Execution

  • Training & on-boarding of regional teams to Marketo, coordinate educational sessions.
  • Document and prepare training support materials.
  • Develop a good understanding of customer preferences, cultural and other nuances needed to deliver effective engagement campaigns.

Joining us means:

  • Informal atmosphere and possibility to implement your own ideas
  • Work in a team which will allow you to spread your wings
  • Personal and professional development

We are looking for candidates who:

  • Have experience in digital campaign planning, execution and maintenance.
  • Can manage multiple tasks and deadlines.
  • Possess interpersonal skills to interact with multiple business partners from across the world.
  • Have experience implementing HTML (various versions), CSS and other related technologies, as well as basic understanding of databases and reporting tools.
  • Are familiar with Adobe software (Dreamweaver & Photoshop)
  • Have experience working with Marketo (would be a plus).

We guarantee: 

  • Local work with global perspective
  • Attractive location
  • Benefit package: Medical Insurance, Life Insurance, Assistance Package, Employee Assistant Program, Multisport Card, Staff Investment Program
  • Gym in the office
  • Work based on work-life balance concept
  • Work based on mutual trust and constant feedback
  • Possibility of being involved in local initiatives and social action projects
Engagement Campaign Specialist
The Engagement Campaigns team is responsible for creating, maintaining and optimizing campaigns across EMEA & APAC regions. Working with Marketo, marketing automation platform, the team focus on campaign outputs such as email and webinar programs, nurture campaigns, web banners, social and adverts.
 
Engagement Campaign Specialist is an independent contributor in the Digital Marketing team, playing a market facing role and acting as the single point of contact on specific campaigns. The position work closely with their partners to deliver and execute multichannel digital engagement campaigns.
 
Desired candidate learns fast, thrives on juggling lots of tasks, enjoys tracking details, displays a knack for prioritization, and keeps cool under deadlines. The position requires superior communication and interpersonal skills, as well as familiarity with technology trends and digital marketing standards.

Working with us, you will be responsible for:

Campaign Concepting and Ideation

  • Develop an understanding of the marketing plans and priorities.
  • Partners with Sr. Specialists and Engagement Marketing Manager to support campaign planning, documentation of the plans, tracking discussions and arranging meetings.
  • Partners with Sr. Specialists and Engagement Marketing Manager to conceptualizing, designing and document the campaigns.

Campaign Development and Execution

  • Sources all campaign assets necessary to execute engagement campaigns.
  • Work with local and regional partners to plan and execute simple automated engagement campaigns.
  • Campaign development coordination – point of contact for marketing partners.
  • Partner with the Enablement team to create the campaign.
  • Communicate with internal partners to ensure they’re in the know on the progress, timing, challenges/resolutions, and any needed decisions.
  • Quality check the campaign prior to launch to ensure it’s functioning as expected.

Campaign Management and Optimization

  • Organizes, documents and summarize performance results and opportunities.
  • Coordinates and executes the A/B tests and optimizations
  • Ensure the maintenance of campaign assets, reviewing them periodically for freshness and relevance.
  • Coordinates launch of recommended tests and optimizations.
  • Tracks all activities and metrics, suggest content optimization changes and acquire all the necessary approvals.
  • Maintains an archive of campaign assets easily accessible by partner teams.

Email Marketing Templates and Execution

  • Supports the on-time, flawless email deployment.
  • Works with local and regional partners to plan and execute regular email deployments when needed.
  • May develop email templates.
  • Troubleshoot and solve email regional and local email execution challenges and tickets.

Partner Support, Training and Execution

  • Training & on-boarding of regional teams to Marketo, coordinate educational sessions.
  • Document and prepare training support materials.
  • Develop a good understanding of customer preferences, cultural and other nuances needed to deliver effective engagement campaigns.

Joining us means:

  • Informal atmosphere and possibility to implement your own ideas
  • Work in a team which will allow you to spread your wings
  • Personal and professional development

We are looking for candidates who:

  • Have experience in digital campaign planning, execution and maintenance.
  • Can manage multiple tasks and deadlines.
  • Possess interpersonal skills to interact with multiple business partners from across the world.
  • Have experience implementing HTML (various versions), CSS and other related technologies, as well as basic understanding of databases and reporting tools.
  • Are familiar with Adobe software (Dreamweaver & Photoshop)
  • Have experience working with Marketo (would be a plus).

We guarantee: 

  • Local work with global perspective
  • Attractive location
  • Benefit package: Medical Insurance, Life Insurance, Assistance Package, Employee Assistant Program, Multisport Card, Staff Investment Program
  • Gym in the office
  • Work based on work-life balance concept
  • Work based on mutual trust and constant feedback
  • Possibility of being involved in local initiatives and social action projects

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