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Google and Facebook Ads Specialist

  • Modlnica (pow. krakowski), Kraków, małopolskie pokaż mapę
  • Specjalista
  • 21.12.2018

    Pracodawca ma prawo zakończyć rekrutację we wcześniejszym terminie.

    Google and Facebook Ads Specialist
    Miejsce pracy: Kraków, Modlnica (pow. krakowski)
    A fantastic opportunity has arisen for a Paid Campaign Specialist to manage the Paid strategy, across the Regatta website.
     
    The successful candidate must have a proven background in Paid Google and Facebook campaigns.
     
    They will be responsible for the planning, implementing and measuring of paid marketing campaigns, working to agreed targets and budgets.
     

    Deliverables:

     

    Responsible for:

    • Managing Google and Facebook paid campaigns from conception to execution.
    • Optimising keyword techniques and utilising ad copy, landing pages, bidding strategies and negative keywords in coordination with content, across Google.
    • Create a social media strategy to increase organic traffic and convert visitors into users.
    • Adopting a continual ‘test and learn’ approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
    • Supplying weekly and monthly reports with meaningful insight, analysing trends, and advising on improvements.
    • Forecasting and budgeting – managing the paid activity within budget and CPA targets.
    • Achieving monthly targets and KPIs.
    • Devising the overall PPC strategy by working closely with the E-commerce Manager.
    • Supporting the wider business with ecommerce needs as and when required and with any other tasks as reasonably requested by your manager.

    Experience: Relevant experience for the role:

    • 1+ years experience of running successful Display, Paid Social and Paid Search campaigns.
    • Proven Google Ads and Social Media ads experience.
    • High level understanding of Facebook, Instagram, and Twitter.
    • Able to build strong relationships externally & internally.
    • Highly numerical and analytical with excellent attention to detail.
    • Motivation and organisation are key, as well as effective time management.
    • Confident managing budgets effectively whilst effectively gaining ROI.

    Other Significant Role Requirements & Technical Knowledge:

    • Business or marketing degree, but experienced students are also welcome.
    • 1+ years experience in an eCommerce environment, either client or agency side.
    • Strong knowledge of Google Ads, Facebook Ads, Google Analytics, with certification being highly desirable
    • Wider digital knowledge