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Head of Digital Marketing

CEWE Sp. z o.o.About the company

  • Kędzierzyn-Koźle

    Kędzierzyn-Koźle, Opole
  • Offer expired 4 days ago
  • contract of employment
  • full-time
  • team manager

Your responsibilities

  • Implementing and managing the overall digital marketing strategy on the Polish market including budget proposal and KPIs responsibility

  • Managing the activities and processes of a company's digital ecosystem including SEO, SEM, social media marketing, email marketing, display advertising and retargeting, affiliate partners and CRM, websites, Customer Journey and UX

  • Preparing recommendation for lead generation and retention campaigns

  • Detailed analysis of each campaign and anticipation of consumer trend

  • Constant monitoring of competitors and new digital trends on the market

  • Responsibility for B2B and B2C activities in collaboration with sales dept.

  • Close collaboration and reconciliation with the other Marketing disciplines, sales and ecommerce departments to ensure a 360° approach

  • Ongoing cooperation with the head office's marketing departments in Germany

  • Lead of agency partners

  • Managing, guiding and training digital marketers positions in the team

  • Reporting to Marketing Director Poland

Our requirements

  • Education in Economics/Marketing incl. e-commerce and digital marketing

  • Documented results in B2B and B2C consumer market with regards to Performance Marketing

  • >7 years of experience in digital and content strategies

  • Distinctive analytical and hands-on mentality skills

  • Broad experience with regards to tracking and analytical tools as well as a sound technical understanding

  • Entrepreneurial approach to costs and earnings combined with a hands-on mentality

  • Natural leadership skills, communicative and strong team builder

  • Engaged and “out of the box” personality, active networker

  • Strong English skills (oral / written)

  • A personal interest in photography

What we offer

  • An exciting & challenging role, key to the evolution of a major brand

  • Informal, friendly working atmosphere and a dynamic & inspiring Team

  • Employment contract in a stable, international company

  • Attractive remuneration and non-wage benefits

  • Possibility of personal development and training abroad

CEWE Sp. z o.o.

CEWE is an international leading company in the fields of photo services and commercial online printing. With its excellent products and unique service quality, the company has positioned itself as no. 1 in the European photofinishing market. Our position is supported by the many awards in the areas of innovation, product quality and quality services. CEWE stands for reliable professionalism and for innovation and a joy in photos. We ensure that billions of photos and millions of copies of the CEWE PHOTOBOOK and photo gifts leave our production plants every year with over 4,000 employees and state-of-the-art processing machines. Our customers include walk-in retailers as well as online retailers (e-commerce) - in total we supply over 20,000 retailers in 25 European countries. The business is forward thinking, consistently investing in new products and technologies and absolutely committed to delighting customers in everything that we do.

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