Lifecycle Marketing Manager

Booksy International Sp. z o.o.O firmie

Rekrutacja zdalna

Rekrutacja zdalna

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Rekrutacja zdalna

Booksy International Sp. z o.o.

Łucka 2/4/6


Context on the role

We are looking for an experienced marketer who is passionate, strategic, and customer-obsessed to take responsibility for lifecycle marketing at Booksy. We are seeking a team player who will drive onboarding, engagement and retention of our B2B and B2C users while increasing product adoption. You will work cross-functionally to strategize, segment our users and execute a variety of marketing campaigns, leveraging our in-house martech stack. Ideal candidate would know how to tease out users’ real needs, develop data-driven business cases, and be biased for action. 

Lifecycle Marketing Manager

Scope of the role:

  • Leverage audience insights and segmentation to develop and execute marketing campaigns and lifecycle communications across Booksy owned channels
  • Design effective customer journeys to drive user engagement and deliver against business goals
  • Own and safeguard contact policy across Booksy B2C and B2B segments
  • Cooperate with Design experts and Copyrighters for timely campaign preparation
  • Partner with Digital Marketing, Product, Engineering and Business Intelligence to increase marketing sophistication through automation and personalization
  • Systematically analyze impact of LC communication and performance of individual campaigns and liaison with Performance team content and copy optimizations
  • Support deployment of marketing automation tools and systematic roll-out of lifecycle communication best practices across Booksy international markets

Required skills and competences:

  • 3-7 years of experience in mix of lifecycle marketing, customer value management and performance marketing strategies and execution
  • Proven track record of developing and executing high impact marketing strategies
  • Practical knowledge of digital media, marketing automation systems and data integrations – experience with Iterable will be a plus
  • Aptitude for numbers and experience in using data to inform marketing decisions
  • Excellent project management and organizational skills and ability to coordinate contributions from various functional areas (design, copyrighting, performance optimization, business intelligence)
  • Proficient English and strong communications skills

What we offer:

  • Values driven culture, friendly and supportive work environment
  • Experienced and caring leadership team
  • Financing safety to endure crisis and re-emerge stronger
  • Hands-on experience in building global business
  • Chance to operate state-of-art marketing technology stack
  • Flexible working hours and remote work options
  • Private health insurance

Booksy International to jeden z najszybciej rosnących polskich start-upów o globalnym zasięgu. Innowacyjna aplikacja codziennie zmienia branżę health&beauty na całym świecie.

Nasze główne biura zlokalizowane są już na 4 kontynentach. 

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