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Marketing Automation Lead

Shell Business Operations

Shell Business Operations

Czerwone Maki 85


Why Work for Shell?

Honest, integrity and respect; "feel free to speak your mind" culture; health and safety rules; diversity & Inclusion culture


  • An energy leader
    Meaningful work in a company that is universally respected as a truly global energy leader {one of the world's biggest employers according to Fortune Global 500}. Join us and have a real impact on the operations of one of the world's largest companies.

  • Vibrant community
    Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.

  • Opportunies for growth
    Spread your wings thanks to innumerable opportunities that Shell Business Operations Krakow offers its emloyees.

  • Impactful collaboration
    Be an important participant of an international project.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: newly-built modern office with its own canteen, relax rooms, bike & car pakingspace
  • Improved accessibility of office and sanitary facilities
  • Energetic atmosphere at work
  • Attractive salary package
  • Shell Card
  • Additional funds for trainings and certifications (ACCA, CIMA, CIPS, Lean Six Sigma)
  • Complex medical care and individual life insurance
  • Assistive technologies and reasonable adjustments for people with disabilities
  • Non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sports sections, and many more)
  • Attractive relocation allowance available once relocating from another country

We are looking for:

Marketing Automation LeadNumer ref.: R33081

The Role

We have a vacancy for an experienced Marketing Automation Lead to join our global CRM team. 

In Shell Mobility, we want to fuel all aspects of our customers’ journeys and – within Customer Marketing and Communications division - CRM is about striking a balance between the needs of the customer and the needs of the business, creating valuable relationships at every touchpoint. Our aim in CRM is to power data-driven marketing agenda and enrich the customer experience by making every interaction with Shell seamless, relevant and valuable. We put the customer at the heart of our award-winning programme.


We currently run a CRM programme across +24 markets worldwide with multiple CVPs (Customer Value Propositions) and tech landscape. This role is responsible for identifying opportunities for automation across our CRM technology landscapes. It will be critical role as part of CRM Reimagined project by making sure Shell and agencies optimise resources and maximise processes’ automation across all markets and regions, this will include dynamic creative tolls, workflow tool, CMS, AI tools. 

The candidate will be an Subject Matter Expert with a deep knowledge and strong passion of marketing technology and able to identify opportunities and articulate the value of automating processes.
He/she will understand CRM & Loyalty Programmes and what they need to have in place to be successful. They will be operationally strong, well organized, confident and comfortable with a good eye for detail and the ability to prioritize and resolve issues.


Whilst the candidate will not have direct reports, the candidate will take on the peer to peer team leadership role at local SBO level supporting the stability, culture and wellbeing of local CRM SBO PL members. 
The candidate will work alongside the Global CRM Team and their agencies and local marketing teams in the end to end landscape.  


Key Responsibilities:
  • Working with Global CRM team, CRM agencies in EU/SA and East regions and data science teams to make recommendations on best use of our Tech stack and automation tools such as Email Genius, Workfront, etc.
  • Programme Automation and CI: Focusing on a culture of continuous improvement - looking for new and more efficient and automated ways to deliver our comms CRM programmes globally
  • Channel Automation: Drive automation strategy across all channels and touch points moving from email, push and SMS channels. Work with CRM Product Owner to scale integrated automation
  • Automate Post-Production Process - Utilise technology to implement a "Fix and Flex" creative template model, where raw creative assets produced by creative teams can quickly and affordably be replicated and edited for additional purposes
  • Personalisation Lead - Work with planning teams to understand the opportunity for personalisation for each campaign & utilise technology to deliver creative variations which deliver creative tailored to customers' needs
  • Supporting CRM Performance manager in defining frameworks to measure marketing effectiveness, set KPIs, benchmarks, targets and forecast to support business cases
  • Automation Innovation - A broad remit to identify opportunities for automation to drive commercial efficiencies cross our wider technology stack.
  • Ensuring compliance with local and global data protection policies (GDPR)
  • Local Team Lead role: EU/SA CRM hub team lead, supporting & nurturing the local EU/SA CRM specialists, creating and sustaining a learning culture within the team


  • Experience of CRM & Loyalty Programmes & knowledge of operations 

  • University degree is required. Marketing qualification would be beneficial

  • Track record of successfully managing complex operational projects or activities

  • Strong project management skills - preferably in a Retail context

  • Passionate about customer experience and able to overcome barriers to deliver better experiences for our customers across multiple channels

  • Strong Stakeholder collaboration skills

  • Proven competence in managing external partners & contracts

  • Delivering through others and holding to account through strong project management skills

  • Confident and able to clearly communicate to a wide base of diverse stakeholders

People with disabilities are welcome to apply as we provide reasonable accommodations and assitive technologies for people with diverse disabilities.


Contact us:

About us

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell in Kraków:

Sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career. As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

Shell Polska employs more than 4400 professionals: 4100+ in Kraków and 200 in Warsaw.

Our employees represent over 50 nationalities and operate in over 20 defferent languages.


Shell in Kraków departments:

Customer Operations Contracting&Procurement Trading&Supply Finance Operations HR Service

External Relations Internal Communications Order to Delivery Lubricants Supply Chain Legal

Retail Technical Asset Operations Creative Solutions

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