Oferta pracy

Marketing Automation & Operations Specialist - Reuters

Thomson Reuters Corporation

  • Gdańsk, pomorskie

  • ogłoszenie wygasło 2 miesiące temu
  • Umowa o pracę
  • Specjalista (Mid / Regular)
About Reuters

Reuters is the world’s largest multimedia news provider. Founded in 1851, it is committed to the Trust Principles of independence, integrity and freedom from bias. With unmatched coverage in over 16 languages, and reaching billions of people worldwide every day, Reuters provides trusted intelligence that powers humans and machines to make smart decisions. It supplies business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Reuters: The Real World in Real Time

Reuters provides award-winning coverage of the day’s most important topics, including breaking news, business, finance, politics, sports, entertainment, technology, and much more. Our news reaches a global audience of more than 1 billion people each day. From politics and finance to sports and showbiz, we are committed to fast, accurate and independent reporting. In everything we do, we strive for insight and impact.

Marketing Automation & Operations Specialist - ReutersNumer ref.: 121447
Reuters is looking for a Marketing Automation & Operations Specialist that will join the demand generation team. The role will support the implementation of multiple programmes using our marketing automation tool Eloqua to drive customer acquisition and retention. This role is a new, exciting position that will interact with multiple team members across the Marketing function.

The role would suit an experienced Marketing Automation or Marketing Operations Executive ready to take the next step in their career in a global organization.

We are looking for someone with lots of energy, deep knowledge of marketing automation and digital channels, proactive and highly collaborative to help us deliver our digital campaigns.

Please be advised that for this role we can consider flexible home working, however this position needs to be based in Poland.

As our Marketing Automation and Operations Specialist, you will:
  • Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
  • Support Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and report on campaign performance
  • Work with stakeholders to define KPIs, create dashboards and reporting, analyse campaign performance. Create recommendations to improve campaigns continuously
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • Work together with the broader demand generation team in campaigns and initiatives, supporting other channels if needed
To be our Marketing Automation and Operations Specialist, you will likely have:
  • Previous marketing automation experience (ideally in Eloqua) and knowledge of Salesforce integration with Eloqua is ideal
  • Expert knowledge of database management concepts and best practices
  • Experience with creating dashboards and reports on Eloqua or similar marketing automation platform
  • Must understand multichannel digital marketing and the role of email as part of a broader strategy to attract, nurture and convert leads into business
  • Must have good communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Bachelor’s degree in marketing or related field
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
  • Excellent attention to detail
  • Experience with other channels such as web, social, paid media, SEO or content is ideal but not essential
  • Fluency in English

Please note, the deadline for applications is Friday 23rd July 2021 at 11.59pm (UK Time)
What’s in it For You

At Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:
  • Global Career: As a global company, we can offer a truly international career and progression opportunities
  • Learning & Development: On the job learning and coaching with an intensive training package. We also have a dedicated training team focused on the continuous development of our journalists
  • Benefits: We offer competitive salary packages and market leading benefits including paid volunteering days and a wellbeing scheme including private healthcare and Multisport card
  • Perks: Work alongside Pulitzer Prize-winning journalists and a team who provide unmatched, award-winning coverage of the world’s most important stories

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