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Marketing Automation Specialist (CRM / Digital)

  • Warszawa, mazowieckie
  • Specjalista
  • 2019-01-14

    Pracodawca ma prawo zakończyć rekrutację we wcześniejszym terminie.

    Marketing Automation Specialist (CRM / Digital)

    You will be part of the Digital team responsible for the development and implementation of local CRM strategy and programs that deliver the best-in-class, coherent, omnichannel experience to our adult consumers. We need your talent on board!


    As a global tobacco leader, we have taken a bold decision to lead the industry transformation towards a smoke-free world, with our innovative technology on reduced-risk products, incl. IQOS. We have set a new course for the company. We have chosen to do something really big.


    As a Marketing Automation Specialist, you will:

    • build marketing automation scenarios to drive customer acquisition, retention, and loyalty
    • develop a testing framework to further optimize our communication channel mix & frequency
    • manage the volume and coherency of campaigns from customer perspective (our contact policy will be your best friend)
    • be taking part and leading chosen CRM projects, such as segmentation, scoring, database process management, etc.
    • help spread your digital & CRM knowledge across the organization
    • analyze available data and provide actionable insights for the team
    • be responsible for reporting, budgeting, and optimization of run activities
    • cooperate closely with internal and external stakeholders and agencies 


    • 2+ years of experience in marketing automation campaign setup and optimization
    • hands-on experience in direct marketing (email, sms, push)
    • ability to design logical multi-channel campaign flows (with business and technology in mind)
    • knowledge about the customer journey, lifecycle, and value management
    • ability to challenge the status quo and take ownership for results
    • attention to detail, project management skills and experience in a fast-pace environment
    • English with a professional proficiency – it’s our everyday working tool
    • HTML, SQL understanding or basic knowledge would be an asset


    • a unique opportunity to join an industry leader in the business transformation
    • possibility for growth by joining an experienced and highly professional team that designs the consumer-centric processes (we also know how to have fun while doing it)
    • competitive salary and wide range of the best-in-class benefits:
    • flexible working arrangements adjusted to your needs
    • private medical and dental care, life insurance
    • lunch card
    • employee pension plan
    • multisport program
    • holiday & Christmas bonus
    • wide range of trainings, optional language classes, further education and possibility for support in getting higher professional qualification
    •  a well-situated, modern office with Fruit Wednesdays
     Please note that only on-line applications will be taken into consideration. Only selected candidates will be contacted.