Oferta pracy

Marketing Automation Specialist (Lead generation)


  • Warszawa

    Warszawa, Masovian
  • offer expired 15 days ago
  • contract of employment
  • full-time
  • specialist (Mid / Regular)

Your responsibilities

  • Developing, planning and managing campaigns and channels aimed at lead generation in cooperation with sales and product leaders

  • Building and optimizing paid search and paid social campaigns

  • Promoting landing pages for services, products and events

  • Implementing marketing automation flows

  • Generating outbound lead via multiple channels

  • Reporting on analytics and lead attribution

  • Designing and implementation of scenarios for marketing automation campaigns

  • Recommendations of the new activities in order to grow the database and lead-gen C&F activities (mostly in US market)

  • Cooperation with external partner in terms of Google Ads, SEM/SEO

  • Working on KPIs, analyzing and reporting

Our requirements

  • Proven professional experience in B2B performance marketing

  • Experience in managing paid search and paid social campaigns

  • Advanced analytical skills and ability to run experiments and draw conclusions based on data

  • Experience in software/tech industry or other high-ticket service business

  • Good copywriting and storytelling skills in different formats, from microcopy to direct-response LPs

  • Advanced English level

  • Excellent project management and communication skills (not only in English)

  • Experience in account-based marketing or demand generation campaigns

  • Previous professional experience with marketing, sales, customer service platform, and CRM software

  • Interest in service and product B2B marketing

What we offer

  • Flexible terms of cooperation: full-time employment or contract-based agreement

  • Competitive remuneration and various bonuses, such as access to special medical care (Medicover) and sport (FitProfit or FitSport) cards, reimbursement of English classes, , access to the Employee Capital Plan (PPK) and budgets for professional development

  • Once the pandemic is over, work in a comfortable modern office. Until then, 100% remote work, or – if you prefer – work in the office under strict sanitary regime. Hybrid work is also possible

  • Non-work-related activities galore! We have a running team (with a pro coach), yoga classes, internal competitions, from cookery to photography, ping-pong league, team building, well-being expert seminars. You can suggest beneficiaries for our CF4GOOD charity program. Unfortunately, until we're back in office, fruit Mondays have been suspended ;)

  • Company culture rooted in respect and cooperation, not competition. You'll be working with great people, open to new challenges and directions. If you are tired of the proverbial corporate treadmill, come to us to rest mentally. If you've had luck with employers, we'll do our best not to buck the trend

  • Benefits

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • remote work opportunities

  • flexible working time


C&F is a technology services company providing innovative solutions in Data Management, Big Data, Advanced Analytics and Compliance. With a highly integrated team of 420+ experts, for nearly 20 years, C&F has been delivering superior engineering and premium operations to Fortune 500 companies, primarily in the Life Science industry.

Scroll to the company’s profile