Marketing Automation Specialist with German (entry level)

EY Global Delivery Services

  • Wrocław

    Wrocław, Lower Silesia
  • offer expired over a month ago
  • contract of employment
  • full-time
  • specialist (Mid / Regular)
  • hybrid work
  • Immediate employment
  • remote recruitment
  • запрошуємо працівників з України
Запрошуємо працівників з України
Роботодавець відкритий для працевлаштування громадян України

Your responsibilities

  • Build and execute Marketing Automation campaigns with varying workflows and scale complexities and sizes.

  • Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.

  • Collaborate and work with cross-functional teams to plan, manage and execute successful digital campaigns and digital event projects.

  • Management and coordination of report responses, RSVPs using Marketo or CVENT.

  • Work with BMC Products support team to have new contacts added to Marketo for regional BMC teams

  • Manage audience data directly within Marketo and CRM to ensure legal compliance and data governance, as well as preparing the data for audience targeting and associated data segmentation for campaign execution.

  • Regular reporting to key stakeholders on the performance of marketing automation campaigns and website performance.

  • Carry out in-campaign and post-campaign analyses, providing insights and recommendations on how to optimize and improve effectiveness.

  • Provide coordination support to all marketing team members leveraging Marketo throughout the various stages of the project, including system testing.

  • Standardization and documentation of technical processes using our internal systems (e.g. SAP client relationship manager (CRM) and Marketo.

  • Ensure that new established processes system updates and new governance are communicated, understood, and followed by key stakeholders.

  • Act as a process champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY.

  • Assist with marketing campaigns and other ad-hoc duties as required.

Our requirements

  • Analytical mindset.

  • Digital native and expertise.

  • Experience working in a team environment handling corporate marketing campaigns.

  • Professional and diplomatic communicator.

  • Able to work independently, with attention to detail, a proactive approach to making the project succeed with absolute integrity.

  • Experienced user in MS Office and fair knowledge of Outlook and MS Teams.

  • Tech-savvy.

  • Fast learner, organized and self-motivated, with exceptional attention to detail

  • Stay up-to-date with the latest trends, technologies, and methodologies for marketing

  • Excellent German and very good English.

  • Experience in email marketing and Marketo or similar tools.

  • Advanced knowledge in MS Office Suite (Word, Excel, PowerPoint)


  • Knowledge in SharePoint and Adobe Experience Manager

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.

- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

The opportunity

We are looking for a digital professional to be the part of the Digital Marketing COE within EY Global Delivery Service The Marketing Automation professional will support the EY MarTech team with deployment and activation email marketing campaigns and support leverage of Marketo across the customer journey across digital channels. In addition, the professional work on SAP Mercury CRM, project support, tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. The individual must be flexible, motivated, have high attention to detail and must have a proven track record of working effectively with teams, and with senior leaders across the business to execute and report on campaigns.

What we look for

The role requires someone who can manage a number of various activities, with strong multi-tasking, prioritization, organizational and time management skills. Experience and understanding in the fields of campaign management and marketing combined with a high technical/digital affinity are also essential.

More than anything, we are interested in people with the right attitude for the job! You will need a balance of technical and analytical skills, a creative approach to work and strong communication skills. You are confident with your German language and should be able to independently complete your regular responsibilities according to deadlines, communicate with other teams in order to resolve daily challenges and show professionalism while day-to-day contact with EY clients and partners.

EY Global Delivery Services

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

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