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Marketing Coordinator for Poland

  • Warszawa, mazowieckie pokaż mapę
  • Specjalista
  • 28.03.2018

    Pracodawca ma prawo zakończyć rekrutację we wcześniejszym terminie.

    EBSCO Sp. z o.o.

    EBSCO Information Services (EIS)

    EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases — all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 3,300 people worldwide. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and top-notch workforce. EIS, a division of EBSCO Industries Inc., based in Birmingham, AL, is ranked in the top 200 of the nation’s largest, privately held corporations according to Forbes magazine. EBSCO is a company that will motivate you, inspire you, and allow you to grow. We are looking for the best. If you are too, we encourage you to explore our unique opportunities.

    Marketing Coordinator for Poland

    Workplace: Warszawa
    Reference Number: Marketing Coordinator for Poland 18.04

    Basic Function:

    In this role, the Market Coordinator for Poland will work closely with international sales and marketing team to effectively position EBSCO in the territory through multiple channels.

    The international marketing coordinator will create a consistent marketing approach, support the needs of sales, and support conferences for Poland. He/she will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging and innovative marketing strategies.

    Essential Functions:

    The marketing coordinator will plan and execute campaigns utilizing a variety of channels and tactics as appropriate for the region. Specifically, the marketing manager will:

    • Create fiscal year marketing plan and quarterly tactical plans for Poland that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products
    • Assist in development of messaging and product positioning based on understanding the needs of the library market in Poland
    • Draft and/or localize marketing content including blog posts, newsletters, infographics, flyers, web copy, emails, and sales collateral to drive demand and awareness of EBSCO’s product lines
    • Coordinate the planning and execution of marketing programs with internal and external stakeholders
    • Work with social media team to develop an effective social media strategy and drive social engagement
    • Facilitate ongoing communication/coordination with Poland sales team
    • Create customer engagement materials such as posters, user guides, infographics and HTML for customers to send emails to end users for major product lines
    • Manage and organize participation at conference, including workshops, meetups and panel discussions
    • Manage and execute webinars in coordination with external and internal stakeholders
    • Secure speaking opportunities at conferences, on panels and other sales driven events
    • Analyze the effectiveness of marketing campaigns to adjust and improve approaches
    • Maintain, update and continuously enhance the Poland website
    • Work on other projects as needed / directed by marketing management

    Required Qualifications:

    • Bachelors candidate or degree in marketing, business, communications major
    • Native speaker fluency in Polish
    • Proficient knowledge of the English language in speech and writing
    • Sound knowledge of Microsoft office, graphic design programs a plus (InDesign, Illustrator, etc.)
    • Positive attitude and team player
    • Strong interpersonal and teamwork abilities
    • Excellent organization skills

    We offer:

    • a full-time, interesting job in the international company
    • stable employment conditions (contract of employment)
    • workplace located 350 m from the Nowy Świat-Uniwersytet metro station

    If you are interested, please send your CV in English via Aplikuj button below.

    Please include the following statement in your application: "I hereby consent to processing by the advertiser of my personal data, included in my application documents, for the purposes to implement the recruitment process according to the act of 29 August 1997 on personal data protection (consolidated text: Journal of Laws of 2016, pos. 922). I also consent to processing of my personal data by the advertiser for the purposes of any future recruitment processes."