sharing the costs of sports activities
Marketing Data Analyst
Brainly Sp. z o.o.
- offer expired a month ago
- contract of employment
- specialist (Mid / Regular), senior specialist (Senior)
- home office work
- remote recruitment
Technologies we use
Google Analytics / Adobe Analytics
Data Visualization Tools
About the project
Brainly is looking for a Mid/Senior Data Analyst to assess the performance of engagement and conversion marketing activities and make recommendations for optimization. This is an exciting opportunity to join a newly formed team and develop KPIs, reports, attribution methods, and marketing strategies from scratch.
The Conversion Optimization team is a center of excellence for experiment standards and best practices. The team focuses on accelerating the step between introduction and maturity through growth experiments and AB testing. The team strategy and actions have a direct impact on total active subscribers and average revenue per paying user (ARPPU), two out of the three metrics our CEO considers when defining success for Brainly.
Developing reports across email, push notifications, SMS, on-site, and in-app marketing campaigns
Working with customer engagement marketing manager and data engineers to ensure marketers have access to user data needed for segmentation and targeting
Determining statistically significant A/B test winners
Analyzing conversion funnel
Synthesizing data to make recommendations for optimization
Analyzing user segments to determine appropriate level of segmentation and customization for different user groups: students, parents, and teachers
3+ years of experience working as a data analyst across channels and platforms: organic and paid, web and mobile app, online and offline, upper funnel and lower funnel channels
Experience with AB testing - definition of KPIs and variants, analysis of results
Consumer subscription experience (nice to have)
Working knowledge of SQL
Working knowledge of Google Analytics
Experience using a data visualization tool (e.g. Tableau, Google Data Studio)
Good knowledge of AB testing methodology
Drawing conclusions from data and proposing recommendations
Strong communication and presentation skills
Fluent English (in speaking and writing)
Strong attention to detail
Self-motivation and eagerness to come up with initiatives
Experience with raw Google Analytics data processing in BigQuery
What we offer
Flexible working hours and the possibility to work remotely
Personal development budget 800$ per year + unlimited time off policy for participation in conferences and workshops and access to an online learning platform with courses from Udemy, Harvard Manage Mentor and many others
Fully paid private health care packages for you and your family (dental care included) provided by Luxmed
Fully paid life insurance provided by Warta
Multisport Plus card
Access to the Mental Health Helpline - providing virtual support of external psychologists, psychotherapists, and coaches
AskHenry services - personal concierge services to help you to settle your everyday matters (like Ikea shopping or shoemaker visit)
Possibility to join one of our Employee Resource Groups and initiatives (Inclusion Council, Ladies at Brainly, Brainly Cares)
If needed, additional budget for work remote work accessories
private medical care
sharing the costs of professional training & courses
remote work opportunities
flexible working time
no dress code
employee referral program
Brainly Sp. z o.o.
Brainly is the world's largest peer-to-peer learning community for students, parents and teachers. At brainly.com, and its group of websites around the world, students connect to both receive and offer help with homework problems and questions. The unique opportunity for students to freely ask questions and gain the confidence that comes from helping others and inspires students to learn in a collaborative community that receives more than 350 million users each month.
Based in Kraków, Poland, with its US headquarters in New York City, Brainly is currently available in 35 countries. The total funding from current investors, including Naspers, General Catalyst Partners, Point Nine Capital, Runa Capital and Learn Capital equals $150M. More information about Brainly is available on www.brainly.com.
By sending us your application, you agree that Brainly sp. z o.o. with its seats in Krakow, will process your data contained in the form below and in the documents you attach in to participate in recruitment. In connection with this, you have the right to withdraw your consents, the right to access to your data, the right to obtain their copy, rectify them, erase, limit their usage and also data portability right and object to their use by Brainly, as well as to lodge a complaint with the President of the UODO. If you have any questions regarding the use of information about you and exercising your rights related to this use, please contact our DPO - [email protected] If you want get to know more about how Brainly uses and process your personal data [click here].
Location: Kraków or remotely from Poland
Level: mid or senior
Salary: mid 7 000 - 13 000 PLN, senior 12 000 - 16 000 PLN gross/monthly
Start date: as soon as possible (however, we’re happy to wait for the right person)