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Oferta pracy
Marketing Data Analyst
De Gruyter Poland Sp z o.o.About the company
- ŁódźŁódź
- offer expired 2 years ago
- contract for specific work, B2B contract
- full-time
- specialist (Mid / Regular), junior specialist (Junior)
- home office work
- Immediate employment
- remote recruitment
- Запрошуємо працівників з України
- Робота для іноземцівбез польської
Запрошуємо працівників з України
Роботодавець відкритий для працевлаштування громадян України
Your responsibilities
- Supporting the business in extracting and utilizing data to drive new insights from Google Analytics (i.e. developing dashboards) ensure tracking and reporting are set up to deliver actionable insights back to the Marketing
- Making effective use of Google Analytics 360 and leveraging the full functionality and features such as data-driven attribution and custom funnels
- Advising on best practice for creating and analyzing split (A/B) tests and other experiments around increasing campaign effectiveness
- Building and maintaining own understanding of academic publishing customer types and journeys and relevant marketing tactics
- Providing data, reports, and analytics to track return on investment (ROI) and feed into evidence-based decision-making for various channels e.i. social media
- Developing and running internal training on reporting systems/dashboards and supporting ongoing use through the provision of user guides, FAQs, and responding to user queries
- Collaborating and sharing knowledge with other colleagues in Data Analytics Department
Our requirements
- 2+ year experience in a similar role
- Proven practical experience of working with Google Analytics, Google Tag Manager and Google Data Studio. • Advanced Excel skills, incl. Power Query, VBA
- Querying and Programming language experience including SQL
- Take a logical, methodical and curious approach to analytics and problem-solving. Have knowledge of statistical techniques and a keen head for figures
- Experience working in collaboration with cross-functional teams
- Meticulous attention to detail
- Be committed to driving projects forward to achieve results
- Possess strong communication and stakeholder management skills at all levels
- English languag
What we offer
- The opportunity to acquire experience in modern and professional scientific publishing, especially in operational aspects and production steps
- Remote work
- Work on exciting publishing projects
- Work in an international team
Benefits
- flexible working time
- integration events
Please be advised that we will contact selected candidates.
Please indicate consent to the processing of personal data.
De Gruyter Poland Sp z o.o.
De Gruyter – the award-winning academic publishing house founded in 1749 - is looking for a data-driven Marketing Data Analyst who will focus on authors’ growth, retention, and engagement. Reporting to Senior Marketing Manager, the role will be vital in understanding the impact of our marketing campaigns, allowing for more effective targeting and communication with our existing and potential authors. The Marketing Data Analyst will be responsible for data collection, segmentation, transformation, measuring, analyzing, and reporting on marketing performance to improve the effectiveness of De Gruyter Authors’ marketing. The role will require data management involving mining, querying, and setting up data feeds to analytics platforms from a variety of data sources including marketing channels, CRM, owned websites, and publication reports.
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Marketing Data Analyst, Łódź