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Marketing Manager

GOODMAN Doradztwo Personalne S.C.

  • Silesian

  • offer expired 4 months ago
  • contract of employment, B2B contract
  • full-time
  • manager / supervisor
  • full office work, home office work, hybrid work

Recruitment for

Our client is an internationally renowned medical services organization, offering niche medical support and services to patients all over the world. They are focused on scientific research and innovation, offering pioneering treatment for more than 33 years. Many of their clinicians are internationally renowned specialists offering best practice and advanced medical knowledge. Due to continued growth in the region, we are now looking for an experienced professional to take on the challenging role of Marketing Manager Poland.

Your responsibilities

  • Independent role, resulting in generation of patient pipeline.

  • Utilizing digital strategies and traditional media to not only drive potential customers from our social media platforms, digital adverts onto the website.

  • Develop and improve patient experience at all customer touchpoints to increase brand awareness and decisions.

  • Be in charge of the localization of the global communication strategy and responsible for local budget management.

  • Developing and improving local branding and marketing strategy aligned with global strategy.

  • Act as main liaison between business managers and central marketing teams.

  • Develop clear processes and guidelines for campaign roll outs.

  • Ensure consistent and coherent communication.

  • Define marketing plans and correspondent KPI’s for each location within your region in collaboration with global marketing team (Performance, Communication & PR team), including quarterly planning meetings with the local GMs.

  • Work and act as an ambassador for the Group in local market towards different stakeholders.

  • Improve continuously marketing customer referral pathway in close cooperation with global team and local business to improve customer traffic.

  • Analysis for future market trends, competitor analysis, creation of scenarios and derivations of options for action.

  • Present marketing towards local stakeholders and feedback local topics, issues and challenges to global marketing on a regular base.

  • Collaborating with local business to execute local SoMe postings (excluding adverts) for each location in the region, utilizing a platform such as Hootsuite, if needed.

  • Develop and execute local offline campaigns with the General Managers in sync with the online campaigns: Brochures / Printed material, Direct Marketing, Print Media, Radio, TV, OOH, Customer Information Events / External Events.

  • Co-ordinate activities and narratives with local PR agency / freelance network and be responsible to implement and localized global PR.

  • Work on a strong referral marketing approach together with stakeholders /General Managers to improve referral management via local KOLs.

  • Establish and interview local customer groups to generate customer insights and feedback on regular base.

  • Enforce local adherence to branding and marketing strategy.

  • Work with the rest of the central marketing team to develop regular reports and standardized success metrics.

  • Collect individual location results to consolidate for comprehensive campaign recaps and establish a full circle feedback and best practice sharing process that includes reviewing the marketing performance with the General Managers on regular base to improve business.

  • Take responsibility of central projects such as roll out of online events or another overall project.

  • Take responsibility for additional projects given by Group Marketing Director if needed.

  • Reports to Group Marketing Director.

Employer requirements

  • Higher education, marketing or related discipline.

  • Minimum 5 years’ experience in coordinating and planning marketing activities across different offline and online channels.

  • Practical experience with marketing planning and creative processes (ideally experience with developing a campaign calendar, supporting campaign and creative planning & roll out as well as budget planning).

  • Experience in online/offline marketing, campaign management, budget and marketing planning.

  • Strategic and analytical thinking.

  • Excellent communication skills, both verbally and in writing and interpersonal skills, open minded, hands-on.

  • Be able to work well with a wide range of people from different parts of the business.

  • Be able to manage different projects at the same time independently.

  • Strong organization skills, multi-tasking.

  • Team player, hands-on mentality, problem solving, pro-active, responsible.

  • Very good English is a must.

What employer offers

  • Opportunity to join international leader in niche medical services with a team of professionals.

  • Ability to use your experience and skills, help create local marketing strategy in order to contribute to success of the business in Poland.

  • Attractive employment conditions - basic salary + private medical package (employment contract)/B2B is an option.

GOODMAN Doradztwo Personalne S.C.

Dynamicznie zmieniająca się sytuacja na rynku pracy sprawia, że pozyskanie najlepszych pracowników o odpowiednich predyspozycjach i doświadczeniu jest procesem coraz bardziej skomplikowanym i czasochłonnym.

Naszym zasadniczym celem – jako firmy oferującej usługi z zakresu rekrutacji i selekcji pracowników – jest znalezienie idealnego kandydata, którego wiedza, doświadczenie, profil psychologiczny i motywacja będą predysponowały go do wykonywania zadań stawianych przez pracodawcę.

Konsultanci naszej firmy – dzięki swojemu wieloletniemu doświadczeniu, wysokim kwalifikacjom i bardzo dobrej znajomości poszczególnych branż – gwarantują usługi najwyższej jakości, dostosowane do indywidualnych potrzeb klienta.

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The Profle:

This independent Marketing Manager is responsible for delivering local and global marketing initiatives to achieve the marketing, revenue and profit goals set. As part of the central marketing team, you will act as the main liaison between local stakeholders and the central marketing team. You will monitor market trends and develop the local marketing strategy aligned with the global marketing strategy and execute advertising & marketing activities in line with goals to ensure the right message is delivered consistently for products and services.

If you are interested in such a challenging opportunity and joining a dynamic team with a global player, please send your detailed CV in English by using the bellow “aplikuj” button.