Marketing Manager

Job description:

• Develop and implement the company's marketing and brand strategy, and ensure its compliance;
• Plan and control marketing budget ensure effective spending;
• Collaborate with stakeholders in order to define development trends, potential benefits and reduce costs;
• Collaborate with development teams and outsourcing partners to maximize workload, define user needs, functions and inform about economic benefits;
• Collaborate with IT product developers to share initiatives and priorities;
• Develop guidelines for product website management and monitoring;
• Track trends to deliver Internet and mobile services to current development levels;
• Monitor and implement new analytics tools to achieve online performance improvements;
• Report regularly on the results achieved and the problems that must be solved;
• Add content, make the necessary changes on the product's website;
• Managing SEO and AdWords accounts in collaboration with Internet marketing agencies;
• Analysis and optimization of the company's direct email marketing results;
• Creation, development and implementation of digital project ideas;
• Develop and implement the strategy of the company's Internet partner network, as well as to monitor its implementation;
• Develop guidelines for the evaluation and selection of cooperation between Internet partner networks;
• Implement and maintain tools for measuring and controlling the return and efficiency of Internet partner networks;

Requirements:

• BS/MS degree in marketing or a related field;
• Proven working experience in digital marketing;
• Demonstrable experience leading and managing SEM, email, social media, affiliate and/or display advertising campaigns;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
• Solid knowledge of Google Analytics (ability to read and interpret Google Analytics data);
• Experience in setting up and optimizing Google AdWords campaigns;
• Strong analytical skills and data-driven thinking;
• Up-to-date with the latest trends and best practices in online marketing and measurement;

We offer:

• To become member of open‐minded, experienced and professional international team;
• To participate in developing company which has ambitions to became a market leader;
• Labor agreement with good salary conditions;
• Finding a good employer who cares, motivates and evaluates staff.