Oferta pracy

Media Planner & Buyer Lead

Pepsico Global Business Services

Pepsico Global Business Services

Aleja Pokoju 18

Grzegórzki

Kraków

Your responsibilities

  • Accountable for managing multiple digital campaigns at once from initial customer (brand teams) through to planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance

  • Creating, consulting an integrated digital plan, having a firm understanding of the impact digital has on offline channels and vice versa

  • Set up of PepsiCo’s ad accounts including DV360 & FB Ad Manager

  • Accountable for budget management and forecasting as well as taking ownership of accounts payable tasks arising from day to day business

  • Close collaboration with Ad Ops specialists to ensure 1st party audiences and tracking are in place within our DSPs

  • Project managing all activity and processes required to run campaigns efficiently

  • Implementation of real-time optimization tools including Datorama and AI tech to drive media performance within KBS team

  • High standard reporting to internal stakeholders

  • Troubleshooting – problem solving where needed using our DSP support

  • Cooperate with media agencies as well media operations leads to deliver, negotiate deals with digital media suppliers. Build the network and deals within digital and media suppliers. Manage external partners and vendors, aligning them to broader vision

  • Accountable for building strong relationships with a number of different internal and external stakeholders. Internal e.g. Understanding the business needs of particular brand/Countries are responding to and focusing on solutions to help them deliver against their KPIs. External e.g. Building strong relationships with media owners, keeping up to date with the latest developments for your customers ( brand teams)

  • Accountable implementing [email protected] approach within digital platforms via defining audiences, sizing Tags, creating strategy, defining media KPIs

  • Prepare, design and implement business cases under the team lead supervision which will demonstrate the value & productivity delivered by the team, whilst securing the resources to scale capabilities beyond initial scope, with clear focus on efficiency and effectiveness KPIs

  • Accountable for having an up to date knowledge base on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics

  • Contributing a point of view on important behavioural and human insights as well as on campaign performance whilst making recommendations to improve and on insights to leverage for future campaigns

  • Be informed on the top line brands business objectives you are working to in particular market units. Develop commercial acumen

  • Be informed on industry trends and innovative success stories

Our requirements

  • 3-5 years of digital media experience in search, social, and/ or programmatic or relevant digital role with implementation and use of technology for media buying. If you have no experience in programmatic, willingness to learn

  • Experience in brand campaigns and the ability to identify, set and follow through on KPIs

  • Proactive in finding solutions and capability to think laterally and define solutions to complex and unusual problems

  • Ready to react to key stakeholder last minute requests and adjustments

  • Knowledge and hands on experience of search, social or programmatic platforms as demonstrated by relevant trainings: Google Ad words, Google Analytics, Key Facebook Blueprint modules, Twitter flight school, Google Marketing Platform training by Jelly Fish or other approved partner

  • Confident in mathematics and statistics with analytical mindset – ability to understand data and interpret into actionable strategies

  • Solid understanding of tracking and attribution. Experience on DCM is a plus.

  • Attention to details and ability to present results to the wider team and senior stakeholders

  • History of project management skills

  • Collaborative and honest with flexible and responsive approach, prepared to discover new solutions to new challenges

  • Technically savvy

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • life insurance

  • remote work opportunities

  • flexible working time

  • fruits

  • corporate sports team

  • retirement pension plan

  • corporate library

  • no dress code

  • video games at work

  • coffee / tea

  • drinks

  • parking space for employees

  • leisure zone

  • sharing the costs of tourist services

  • sharing the costs of tickets to the movies, theater

  • employee referral program

  • charity initiatives

Pepsico Global Business Services

PepsiCo is a global food and beverage leader with a great products portfolio including Pepsi, Lay’s, Gatorade, or Quaker – brands that are loved throughout the world.

Global Business Services (GBS) is a growing function within PepsiCo that leverages one strategy and common approach to introduce new, technology-driven capabilities and elevate service quality while meeting the current and future needs of the business. Work that can be delivered effectively and efficiently at scale is centralized and managed in GBS locations around the world. GBS is currently operating out of Krakow, Cairo, Hyderabad, Mexico City, and Voronezh. Capabilities delivered to the business include Finance Planning and Control, Human Resources, Marketing, Insights, and Sales.

If you want to work in a fun environment that makes a real impact, celebrates success and encourages your personal growth, then we’ve got the stage for your talent.

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