Multichannel Manager

For our Client- one of the leading international pharmaceutical companies- we are looking for a person, who will fill the position of Multichannel Manager.

A person employed in this position will be responsible for:

• Project management and development/implementation of regional strategical channels like: Marketing Automation, Approved Emails, Profesional Webinars, web portals, eDetail, SMS campaigns, in line with MC and Product Strategy
• Full support on country level for all activities regarding to strategical channels, in line with dedicated processes
• Support for EMEA projects implementation in Poland, and cooperation on a regional level (CEE)
• Planning, verification and adaptation of resources according to short-term and long-term multichannel strategy (budget, project plans, external vendors)
• Act as subject matter expert on multichannel marketing towards the CVTs (Country Value Team), suggesting the right channels/activities to engage with specific partner groups, acting upon specific behavioral objectives, consulting, executing & delivering
• Drive web-based customer experience & service initiatives above the brand level
• Quality assurance and process flow maintenance with dedicated digital agency
• Develop partnerships with right 3rd parties to increase company's brands footprint on the web to extend the reach to our resources and content
• Digital analytics report preparation including recommendations per Therapeutic Area/ Product
• Monitoring e-market and competitor e-trends to evaluate company's business opportunities (Competitive Intelligence)
• Contribute to the promotion of the strategy and multichannel initiatives in CEE/EMEA
• Link between OpCo and CEE Multichannel Team
• Facilitate proactive interaction and sharing of good practice in CE / CEE / EMEA
• Monitoring e-market and competitor e-trends to evaluate company's business opportunities (Competitive Intelligence)

Our Client provides:

• Opportunity to gain experience in a stable growing company in the medical industry
• Work in a positive atmosphere
• Stable employment in a global organization
• An attractive package of benefits

We are looking forward to meeting Candidates who have:

• Experienced in: e-Marketing (min. 2 years), experience in online marketing with a proven track record in developing effective digital strategies and delivering successful online campaigns, experience in cross country projects deployment
• Education: University / Bachelor Degree or Equivalent, preferably in a relevant business-related subject area (marketing/e-marketing/digital marketing)
• Ability to navigate and produce results in a global, complex organization, strong cross-departmental support, interdisciplinary approach
• Demonstrated track record in delivering business-relevant projects, solving problems, improving processes
• Sound knowledge of data analysis tools, web and digital analytics technology (e.g. Google Analytics) and CRM systems
• Areas of expertise should include one or more of the following: Development of online platforms, Marketing Automation, Mobile Solutions, Content Management, SEO, SEM, Online transmissions (webinars)
• Customer centricity, strong problem-solving attitude and interpersonal & influencing skills
• Self-starter with a result-oriented and diplomatic approach
• Excellent communication & presentation skills
• Accountability and excellence in execution
• Native local speaker and proficient English knowledge of both spoken and written,
• High level of ethical standards in business

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