National Commercial Planning & Activation Manager Poland
Bacardi-Martini Polska Sp. z o. o.
- offer expired 2 months ago
- contract of employment
- team manager
- hybrid work
Leading and developing a team of 4 Managers/Specialists
Creating and implementing a trade marketing strategy for our portfolio based on local brand strategies & global positioning frameworks across all sales channels
Cooperating closely with Sales, Marketing, Logistics and external agencies
Planning and managing the CPA budget
Setting clear priorities and KPIs for CPA based on global standards, internal/external customer expectations and market trends
Identifying new opportunities for brand development based on consumer, shopper and market insights.
Developing action plans for key channels and improving standards at POS
Developing POS materials, create rules for their implementation
Communicating activation plans and tools to Sales Department and external customers
Creating incentive programs for the Sales Department and external customers in On Trade and Off Trade
Participating in negotiations with key Modern Trade clients
Evaluating effectiveness of all trade marketing activations
Conducting cross-functional projects
You combine a strong strategic mindset with outstanding execution, highest work standards, creativity and results orientation
You have a broad commercial experience and understanding, as well as a history of effective cooperation with demanding internal and external customers
You are fearless, going above and beyond and out of own comfort zone, open to challenges and able to take bold decisions
You can effectively manage multiple projects at a high pace, are comfortable with ambiguity, numerous changes and short deadlines
You are a strong team player and an inspirational leader focused on own and team development
7+ years of marketing experience in progressive roles within Trade Marketing, Marketing and Commercial
4+ years of successful team leadership
Ability to prepare meaningful presentations and convince stakeholders
Cross Cultural Communication skills
Fluent Polish and English spoken and written
Experience in budget management
The following experiences are preferred:
Experience in alcohol category, luxury brands or FMCG
Degree and/or professional Marketing qualifications
Experience in cross functional/cross market projects dedicated to brand growth/Trade Marketing tools development
Strong leadership skills
Status quo challenger, open-minded, out -of -the box thinker, creative solution finder
Entrepreneurial, Fearless & Founders mentality
Good strategic and helicopter thinking
Analytical, able to quickly connect the dots and make meaningful recommendations
Proactive and “hands on” approach
Well organized, able to manage multiple tasks simultaneously in a dynamic reality
Ability to work under pressure and tight deadlines
Deals effectively with ambiguity
Drive for results
Builds relationships across the business to ensure smooth and effective cooperation
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understand both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
What we offer
Private healthcare (Medicover)
MyBenefit cafeteria system or co-financing for the MultiSport card
Employee Pension Program
Corporate Social Fund
Work in the international and dynamic environment
Hybrid work mode (office in Mokotów)
In this position you will lead the Customer Marketing Department (CPA) in Poland, being fully responsible for developing and implementing trade marketing strategy for our brands across all retail channels (On-Trade and Off-Trade).
You will have an opportunity to make your footprint in one of the fastest growing companies within the industry while working with cool brands & an inspiring team..
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
· Family; We treat each other, and our communities, like Family. Always.
· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Bacardi-Martini Polska Sp. z o. o.
Bacardi is one of the largest alcohol companies in the world. It is a family company existing since 1862, dealing with the production and distribution of the most recognized premium spirits on the market. The company's portfolio includes such brands as, among others: Bacardi, Martini, Grey Goose, Dewar's and Bombay Sapphire.