Oferta pracy

Online Brand Manager

L'Oréal

  • Warszawa

    Warszawa, Masovian
  • offer expired a month ago
  • contract of employment
  • full-time
  • manager / supervisor
  • remote recruitment

Your responsibilities

  • Roll out the Brand’s digital activity and ensure its consistency with the brand sense of purpose and alignment across brand online campaigns, SM, brand websites, direct to consumer website & E-retail and content management.

  • Be media efficiency leader.

  • Place consumer insights at the heart of the marketing to improve online consumer journey/path to purchase and develop new initiatives to drive online purchases and consumer experience.

  • Support marketing to develop innovative and meaningful content to nourish the consumer experience for online touchpoints: campaigns, SM, CRM, services, online retail etc.

  • Manage the relationship with Digital agencies;

  • Manage online consumer profile generation: e-retailer data/ websites/ google analytics.

  • Own the Search (SEM/SEO) implementation.

  • Create E-Commerce activation strategy for category and propose E-Commerce opportunities.

  • Manage E-Commerce related digital projects.

  • Be responsible for branded site management (own website), providing content to client’s site.

  • Manage brand content in Opera/WiseBase/Salsify.

  • Drive consumer CRM strategy and execution for campaign activity working closely with partner agencies.

  • Be in charge of CRM management – database acquisition (lead generation) and activation loyalty).

  • Strategize Ratings & Reviews approach (incl. e-retailers).

  • Manage budget for digital media (all touchpoints), r&r and database activation given by the brand.

Our requirements

  • Have at least 5 years of experience as Digital Leader within agency / media house or inhouse,

  • Have great knowledge of digital landscape, trends, tools and network;

  • Have proven track of digital / e-com transformation within companies;

  • Have practical experience in managing cooperation with media houses / agencies / stakeholders;

  • Great leadership ability and natural ways of inspiring your environment;

  • Are analytic and detail-oriented professional;

  • Are fluent in English;

  • Are pro-active, entrepreneurial individual with a constant drive for results;

  • Have great communication skills – ease in establishing network.

What we offer

  • grow – at L’Oréal, growing comes from being in constant motion. We grow with others, by exploring and by reaching out for more. Together, we try, succeed and sometimes fail. We bring together unique personalities full of potential to become outstanding mentors; we give them transformational trainings and learning opportunities that make them unleash the best in themselves.

  • #diversity – at L’Oréal, our teams are diverse as the billions of consumers we create for, we embrace difference of origins, cultures, life experiences and beliefs. We commit to fostering an inclusive environment where we celebrate the different perspectives of our colleagues and where we are encouraged to share what we stand for and to express our true selves.

  • #entrepreneurship – at L’Oréal, we invite our people to inspire others with mind-blowing ideas, to challenge the status-quo and to shape the future of beauty. “Run it as your own business” is our mantra. Entrepreneurship at L’Oréal is also about the possibility to design a one-of-a-kind career path never seen before.

  • #impact – at L’Oréal, we encourage our employees to think and act beyond their jobs. We acknowledge the big impact that our jobs have on our community, our environment and our consumers. For us, our job is more than just a job, it is about building a better future for others and our planet.

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • life insurance

  • remote work opportunities

  • flexible working time

  • fruits

  • corporate products and services at discounted prices

  • integration events

  • retirement pension plan

  • no dress code

  • coffee / tea

  • drinks

  • leisure zone

  • extra social benefits

  • pre-paid cards

  • shopping coupons

  • holiday funds

  • sharing the costs of holidays for kids

  • baby layette

  • christmas gifts

  • employee referral program

  • charity initiatives

  • Employee Assistance Program

  • summer hours

  • L’Oreal Fit - Health Risk Prevention program