Partner Specialist

Your responsibilities

• Run and manage partner projects which contribute to the XTM partner strategy. This includes content creation, webinar and event coordination, and other partner activity.

• Develop the ideas, execute copy, and design briefs for partner marketing content. This will include a variety of assets including: partner marketing packs, cheat sheets, presentations, videos, demos, PR material, launch packs, etc.

• Build, coordinate and manage relationships with partners and partner companies, and jointly develop and publish content.

• Manage the overall communication approaches with partners in collaboration with the rest of the partner team e.g., build email sequences, monitor performance, develop partner tier systems, etc.

• Become an expert on our partner ecosystem - learn about how we can grow with them, who their customers are, and how we can speak to them.

• Evolve how we work with each partner group and build a brand approach and messaging for each group.

• Identify smart strategies and technologies we can use to open new partner channels.

• Understand the competitive landscape - be an expert on our competition and how they are positioned.

• Monitor and measure results from partner activities, including leads/MQLs and opportunities that ultimately contribute to revenue

• Collaborate with the customer success, sales and product management teams and develop materials that differentiate us and resonate with partners.

• Function effectively as part of a focused, collaborative, virtual partner and marketing team, and contribute to other projects as needed.

Our requirements

What we offer

As a Partner Specialist, you will have the opportunity to define and drive our partner efforts. This role will connect our partner strategy with the tactics we need to ensure success in marketing and sales. You’ll build and manage partner relationships, manage projects, create innovative content and messaging that resonates with partners and the market, identifying opportunities, and enabling mutual success for XTM and our partners. This is a new role at XTM, and the right candidate will have the opportunity to make it their own and evolve our partner marketing and overall customer focused marketing efforts.

Partners are key to the growth of XTM. We have built a system which allows partners of all kinds to build connectivity to XTM. Our customers want us to be able to connect to systems they use; building valuable and mutually successful partnerships with technology partners is key for our growth.

This role is a chance to join a vibrant and growing partner and marketing team as we build a leading customer, partner and brand ecosystem supporting the growth of the leading TMS technology in the market.