Oferta pracy

Performance Marketing Specialist

GetResponse

  • Opole

    Opole
  • offer expired 20 days ago
  • contract of employment
  • full-time
  • specialist (Mid / Regular)
  • remote recruitment

Your responsibilities

  • manage paid ad campaigns across search, display, social and retargeting networks, including but not limited to Google Ads, DV360, incl. YouTube advertising, Bing, FB and LI Ads

  • drive paid campaigns from planning, execution to optimization to meet key performance metrics

  • optimize campaigns across multiple channels to deliver the best return on investment

  • ensure successful campaigns managing bids and budgets to be able to meet the predefined KPIs

  • create short copies, incl. ads and landing page copy in English

  • constantly experiment, analyze and optimize advertising activities to improve return on investment

  • use data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders

  • run various tests to optimize ads, landing pages, and targeting options, campaign setting etc. to continuously improve the performance of the paid channels

  • find new and innovative ways to reach our target audiences at the right place and time

  • continuously test new channels and research trends and benchmarks

  • seek opportunities for paid growth and optimization beyond paid platforms, e.g. by collaborating with SEO & social media teams or landing page optimization

Our requirements

  • 3+ years of experience with paid platforms, mainly Google Search and Display, Facebook and LinkedIn Ads

  • SaaS experience

  • close to native English skills (C1/C2 level)

  • experience with budget management for multiple markets & channels

  • being a curious, detail-oriented, broad thinker able to focus on many little details that influence the broader outcome

  • knowledge of best practices and trends in digital channels.

  • eye for design and short copy creation skills

  • growth marketing mindset - experience with website optimization and landing page creation, dynamic content and multi-level attribution models

  • hands-on approach

  • understanding of statistics and ability to support hypotheses with data

  • good understanding of SEO and Social Media platforms

  • A/B Testing and excellent Data Analytics & reporting experience (GA 360, Datastudio)

  • extensive Excel / Sheets skills and an ability to make recommendations based on statistics

Optional

  • working experience with DV360

What we offer

  • remote work

  • home office subsidy

  • #getremote fund

  • private health insurance

  • mental health helpline

  • employee pension program (PPE)

  • corporate life insurance

  • sports card fund

  • language classes

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • life insurance

  • remote work opportunities

  • integration events

  • retirement pension plan

  • corporate library

  • no dress code

  • extra social benefits

  • employee referral program

  • charity initiatives

GetResponse

We’re GetResponse, a Polish company with more than 300 people on board and 350,000+ customers all over the world.

We've been here since 1998. We’re global, remote and multicultural, yet we share the same values.

Our flagship product, the GetResponse platform, provides our customers with advanced online marketing solutions like marketing automation, responsive email design, landing page creator, webinars and useful analytical tools.

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