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Aktualne oferty pracodawcyPerformance Media Manager
Dyson
Warszawa
Warszawa, Masovian- offer expired 20 days ago
- contract of employment
- full-time
- team manager
Your responsibilities
About the Role
We are looking for a talented digital sales person who will help to grow Dyson.pl revenue. As Performance Media Manager you will be responsible for the planning, implementation, optimization and reporting of certain performance media activities including Google Search, Google Shopping as well as potential new channels. You will collaborate closely with media agency, category managers and direct e-commerce team to ensure that brand KPI's are achieved while hitting our e-commerce sales targets in a cost-efficient way. You will report to Head of Marketing.
Main responsibilities but not limited to:
• Develop and execute the performance media strategy for Poland delivering traffic that is primed for efficient and profitable conversion on Dyson.pl. This is delivered through a multi-channel approach but your accountability is limited to search (including PLA)
• Collaborate with E-comm Manager to align on traffic and revenue targets
• Own, track, report and optimise paid search campaigns to maximize Dyson.pl sales
• Ensure we have excellent ad copy which drives clicks and traffic (writing, testing and evaluating copy)
• Lead the development of feed driven media campaigns through Google Shopping, ensure feed quality is always reaching maximum potential with correct setup
• Ensure that SEM activities are in line with SEO development on Dyson.pl
• Balance the performance of Dyson.pl with campaigns of retailers, marketplaces and pure players
• Audit campaign setup, monitor account performance and product feeds for errors
• Report regularly on key metrics (sales, revenue, ROAS) and ensure KPI's and targets are being met
• Manage Search budget and track campaign spend pacing to ensure monthly budget caps are met
Our requirements
4+ years digital marketing experience including hands on experience in using tools such as Google Analytics, Google Ads, SA 360 to review performance, make recommendations and evaluate success of campaigns
Experience in working for conversion KPIs (i.e. sales units, revenue)
Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs
Flexible; comfortable with fast-paced environments where various things change daily and adjust to various needs
Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions
Self-starter; taking initiatives, managing complex projects, finding scopes by self, picking up the ball attitude under ambiguity
Excellent communication skills in English
What we offer
Private medical care
MyBenefit cafeteria program
Discount on Dyson products
Insurance package
Retirement plan
Holiday allowance
Performance bonus
Trainings
Possibility of working from home
LI-DYSON
Dyson
About Us Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform, and look very different.