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Product Marketing Manager - Product Content Strategist

HCM Deck Sp. z o.o.O firmie

HCM Deck Sp. z o.o.

Kluczborska 17

Kraków

We are one of the fastest growing HR tech SaaS startups in Europe. With over 100% YOY growth, we support the success of more than 200,000 employees from companies such as Santander Consumer Bank, Leroy Merlin, Nationale Nederlanden, Volkswagen Group and Allianz. We are backed by mAccelerator, Innovation Nest VC found and Rafał Sonik – serial entrepreneur and Quad racing worldwide champion.

We’re on the lookout for a seasoned Product Marketing Manager/Product Content Strategist to join the HCM Deck’s product team. You’ll be responsible for finding effective ways to communicate and truly resonate with our customers.

Product Marketing Manager - Product Content Strategist

Job Description

From Product Marketing perspective:

  • Constantly evolve our understanding on why and how our product provides value to our customers 
  • Follow HR industry trends and best practices to inform our product vision, long-term and short-term priorities and most actionable roadmaps
  • Research competition to figure out which features are are must-haves for clients to buy or switch to our unique set of products
  • Identify jobs-to-be-done alongside our Product Researcher and Product Managers to determine customers pains and come up with convincing solution stories to those problems
  • Write resources on product positioning for customer-facing teams to help them understand our product, highlight its strengths and make them aware of its weaknesses and unique differentiators 
  • Drive out internal training process where teammates have a chance to be fully informed about what the product does and how it fits into the market
  • Create convincing messaging to describe benefits of HCM Deck to our prospective clients in order to accelerate demand for our product
  • Communicate changes in the product within our Go-To-Market framework after careful testing of the customer experience inside recently delivered features
  • Be the advocate of the product mindset within the company

From Product Content perspective:

  • Write all product content (including platform copy, release notes & emails, training materials), in Polish and English 
  • Work on product content strategy 
  • Provide support to the Customer Success team with Help Center articles
  • Partner with UX designers, product managers, developers, internal and external business stakeholders to define the user experience for new products and features 
  • Define content requirements and strategy to support product adoption
  • Work with localization tools 
  • Standardize product content glossary to ensure consistency

Qualifications

  • Fluent Polish and English is a must!
  • 2+ years of experience in a product marketing / content management
  • Good understanding of a product delivery process and agile methodologies
  • Ability to work in accordance with brand tone of voice and guidelines 
  • A sharp focus on goals and a powerful work ethic
  • Passion, humor, and enthusiasm
  • Great communication skills
  • Startup DNA 

Nice To Have:

  • Knowledge of SaaS/B2B and HR industry
  • Knowledge of marketing products for enterprise clients 

Additional Information

Once you join the HCM Deck team, you will be/have:

  • Building a global HR tech brand!
  • Working in a startup remote-friendly culture
  • Awesome, team members (experienced specialists)
  • Ability to develop and learn new skills
  • Health benefits
  • Full time contract
  • Flexible working hours

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