Oferta pracy

Product Marketing Specialist

GetResponse

  • Łódź

    Łódź
  • offer expired a month ago
  • contract of employment
  • full-time
  • specialist (Mid / Regular)
  • home office work
  • remote recruitment

Your responsibilities

  • creating product-related content for websites/pages in English

  • creating landing page mockups based on specific criteria and needs from stakeholders

  • maintaining and optimizing existing content on pages for maximum relevancy and outcome

  • running and managing the website/page creation process with multiple teams: Product Owners, SEO, Designers, Localization, Developers

  • managing content for specific web services in CMS, e.g., Integrations

  • analyzing website performance across different channels and reporting back regularly

  • constantly experimenting, analyzing and optimizing website content to improve conversions

  • using data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders

  • running various tests on landing pages to continuously improve the performance of web channels

  • finding new and innovative ways to leverage websites as a marketing communication channel

  • continuously testing new hypotheses and research trends and benchmarks

  • ensuring operational excellence by finding new ways and processes to optimize and automate work

Our requirements

  • 1+ years of experience in product marketing and managing website projects

  • close-to-native English skills / C2 level

  • fluency in Polish is a must

  • experience with web copywriting

  • understanding factors that impact conversions and engagement with websites or landing pages

  • knowledge of best practices and trends in product marketing and conversion rate optimization

  • eye for design

  • analytical mindset - experience with website optimization, CRO tactics and landing page creation, dynamic content experimentation

  • hands-on approach – you’ll join a small team where many important projects will be in your hands!

  • understanding of statistics and the ability to support hypotheses with data

  • good understanding of SEO, PPC and their importance for website performance

  • A/B testing and Data Analytics & reporting experience

  • ability to make recommendations based on data

Optional

  • experience with creating lo-fi mockups

What we offer

  • remote work

  • home office subsidy and #getremote fund

  • private health insurance

  • mental health helpline

  • employee pension program (PPE)

  • corporate life insurance

  • sport cards fund

  • language classes

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • life insurance

  • remote work opportunities

  • integration events

  • retirement pension plan

  • corporate library

  • no dress code

  • extra social benefits

  • employee referral program

  • charity initiatives

GetResponse

We’re GetResponse, a Polish company with more than 300 people on board and 350,000+ customers all over the world.

We've been here since 1998. We’re global, remote and multicultural, yet we share the same values.

Our flagship product, the GetResponse platform, provides our customers with advanced online marketing solutions like marketing automation, responsive email design, landing page creator, webinars and useful analytical tools.

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