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Product Owner Audience Management and Analytics

  • Kraków, małopolskie pokaż mapę
  • Specjalista
  • 31.07.2017

    Pracodawca ma prawo zakończyć rekrutację we wcześniejszym terminie.

    Ringier Axel Springer Media AG is a leading integrated multimedia company in Central and Eastern Europe. The company operates in the growth markets of Poland, Slovakia, Hungary, Serbia, Lithuania, Latvia and Estonia with a broad range of media services, comprising more than 100 online and print products. The registered offices are in Zurich and it employs a total of about 2700 employees.


    In Poland, the company operates as Grupa Onet-RAS Polska, which is the leading print and online media group in Poland. Its wide-ranging portfolio encompasses, among others: Onet.pl, Newsweek, Forbes, Business Insider Polska, Sympatia, Skąpiec.



    Product Owner
    Audience Management and Analytics (DMP)
    Location: Kraków

     

    Goals:

    • To deliver a unified Data Management Platform for RASMAG entities in all JV countries
    • To build competitive advantage by enabling audience based proposition for our advertising clients

     

    Responsibilities:

    • Group wide responsibility to enable and deliver competitive audience based advertising propositions in each country
    • Preparing, proposing and driving decision  on central level data operations and technologies (DMP) in alignment with local teams
    • Managing data architecture in coordination and alignment with architecture of entire ad operating system across units / countries
    • Managing technical integration between data solutions and data providers, deciding on DMP architecture
    • Managing timely delivery of working products
    • Collecting requirements from all stakeholders – local owners and Country Product Managers
    • Proposing executable agenda options to steering committee, coordinating timely delivery of approved agenda
    • Training & evangelizing of local teams
    • Researching opportunities for new products based on audience data jointly with local teams
    • Supporting local teams in development of operational capabilities for data product
    • Supporting development of co-operation and PoCs with strategic clients
    • Reporting to: cross departmental steering board
    • Peers:
      • Audience & data Ad Product Marketing managers in all countries
      • Advertising stack Product managers AdProduct: Ad delivery stack, CRM and  BI


    Requirements:

    • Deep technical understanding about audience based advertising solutions and platforms
    • Strong communication skills
    • Excellent project management skills
    • Tenacity and ability to push things forward
    • Proven track record to manage technical projects with ambitious stakeholders
    • Ability to deliver working and scalable products
    • Ability to weigh business requirements against feasibility, cost and delivery schedule
    • Cost consciousness in delivery of technical solutions
    • Fluent English